• Glen Carmichael: Leadership Sets the Tone for Marketing Success | Capstone Conversations
    Nov 25 2024

    Capstone Conversations
    By Jean Caragher
    For CPA Trendlines

    Glen Carmichael, digital marketing coordinator at YHB CPAs and Consultant, is pushing the firm's newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.

    And she's just getting started,

    Show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network here

    But with achievements like those, it's no wonder she has received the Association of Accounting Marketing Rookie of the Year Award.

    In this episode of Capstone Conversations, Carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for CPA firms.

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    17 mins
  • Gary Shamis: When It Comes to PE, Young Partners Should Proceed Cautiously | Accounting Influencers
    Nov 23 2024

    Private equity in accounting could boost firm value, but at what personal cost?

    Accounting Influencers
    with Rob Brown

    In a deep dive into private equity’s involvement in accounting, Gary Shamis, CEO of Winding River Consulting, describes how investment firms see value in the sector's steady cash flows and resilient recession history. “It’s not that accounting is recession-proof,” Shamis states, “but its inherent stability during economic downturns is highly appealing to investors.” He adds that accounting firms with strong advisory practices, which offer scalable revenue opportunities, are of particular interest to private equity.

    Full Show Notes Here | More Accounting Influencers with Rob Brown here.

    The conversation takes a sobering turn as Shamis highlights the ongoing talent shortage within the profession. With fewer accountants entering the field and a growing demand for regulatory and advisory services, Shamis emphasizes that private equity deals won’t solve the critical issue of human capital shortage. “There’s just not enough talent in the pipeline,” he cautions.



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    30 mins
  • Unlocking the Secrets to Smart Growth with Alan Whitman | Gear Up For Growth
    Nov 22 2024

    "Speed and being nimble are critical to being able to try new things and iterate quickly."


    Gear Up For Growth

    With Jean Caragher

    For CPA Trendlines


    Alan Whitman, CEO of ADW Advisory, formerly led Baker Tilly U.S. through a meteoric rise from $475 million to $1.5 billion in revenue. In this episode of Gear Up For Growth, he shares his wealth of experience and insights.


    Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. More Gear Up for Growth every Friday here. | More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here


    One of the central themes of the conversation is the potential for smaller CPA firms to outpace their larger counterparts in innovation and agility. Whitman highlights the advantages small firms have, such as their ability to pivot quickly and try new approaches without the bureaucratic hurdles larger organizations face. “Speed and being nimble are critical,” Whitman asserts. However, he notes that smaller firms must adopt a forward-thinking mindset, emphasizing, “Hopefully, smaller firms aren’t biased by always doing it the way you’ve done it in the past.”

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    40 mins
  • TikTok Fraud Exposes Gaps in Financial Literacy | Accounting ARC
    Nov 20 2024

    Social media users jumped on a Chase ATM “free money” scheme—but the consequences were severe.

    Accounting ARC
    With Liz Mason, Byron Patrick, and Donny Shimamoto.
    Center for Accounting Transformation

    In the age of social media, financial misinformation can spread as rapidly as it’s created, and the Chase Bank ATM scam exemplifies this.

    MORE Accounting ARC: How Accounting Pros Own the Stage in Public Speaking | Greg Kyte: Being a CPA Is Like Being the Marie Kondo of Numbers | Rachel Bashore: A Lawyer's Case for Reinventing Accounting | Beyond the Basics in Ethics Eduction | Bailey Lenart: From Ledger Sheets to Transformational Change | Election Tax Plans: What CPAs Need to Know | Leadership for the Future: Stakeholders, Sustainability, and Strategic Vision | In-Person Conferences Still Essential | Non-Accountants in Accounting: A Game-Changer for the Profession | Rubik Yeriazarian: Smaller Firms Offer Big Opportunities for Rapid Skill Development in Forensic Accounting | Accounting ARC | AI Will Steal Your Job. And That’s a Good Thing | Accounting ARC | The Right Kind of Lazy: Innovative Approaches to Streamlining Workflows | Accounting ARC

    A supposed “glitch” that allowed users to deposit checks and withdraw amounts above the federally set limit for immediate withdrawals became a viral trend on TikTok, leading many to commit fraud unknowingly. Hosts Liz Mason, CPA; Byron Patrick, CPA.CITP, CGMA; and Donny Shimamoto, CPA.CITP, CGMA; analyze the scam’s implications and highlight the lack of financial literacy that may have facilitated its spread.

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    31 mins
  • Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | The Disruptors
    Nov 19 2024

    Your pricing isn’t aligned with the future, and neither is your business model. Plus: 18 more takeaways.

    The Disruptors
    With Liz Farr

    Jody Padar, The Radical CPA, has been pushing for big changes in accounting for years. Her latest book, Radical Pricing, is a blueprint for firm owners who want to fully transform their businesses to serve clients better, make employees happier, and be more profitable. Padar maintains that combining pricing with standardization and productization drives firm profitability.

    FULL show notes here | MORE Disruptors here | MORE PODCASTS and VIDEOS: Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself |

    This handbook isn’t just about “putting pricing on something,” Padar says. “That’s putting lipstick on a pig.” Many firms that have tried value pricing say it doesn’t work, but Padar says that’s because their business model isn’t aligned with their pricing. “If you leave the old school model and just put pricing on top of it, you're going to struggle,” she says. Radical Pricing walks readers through a process of standardizing and productizing services, defining the ideal customer, developing pricing, and even explaining how to bring legacy customers on board.

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    58 mins
  • Stacy Dreher: Scaling Marketing Excellence for CPA Firms | Capstone Conversations
    Nov 18 2024

    "Marketing CPA firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless."


    By Jean Caragher

    For CPA Trendlines


    In the latest episode of Capstone Conversations, Stacy Dreher, the Director of Practice Growth at James Moore & Company and the Association for Accounting Marketing’s (AAM) 2024 Marketer of the Year, dives into the world of accounting marketing and offers applicable advice for CPA firms of all sizes.

    Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network here


    Dreher’s journey in the field is nothing short of inspiring. Having joined James Moore & Company in 2014 as a marketing manager, she rose to Director of Practice Growth by 2020, a time that tested marketing professionals like never before. Her leadership has helped shape a dynamic six-member team, navigating challenges and opportunities in an ever-evolving industry.

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    34 mins
  • Bailey Parnell: Why Accountants Must Master Soft Skills in a VUCA World | Accounting Influencers
    Nov 16 2024

    Having a growth mindset, seeking feedback, and auditing one's skills are essential to continuous learning and development.


    Accounting Influencers

    with Rob Brown


    Bailey Parnell, owner of Skills Camp, emphasizes the importance of soft skills in the workplace, particularly in high-pressure professions like accounting. She stresses that grit is just one element of resilience and that soft skills are often the skills that characterize our relationships with ourselves and others. Parnell also explains how the VUCA acronym—Volatility, Uncertainty, Complexity, and Ambiguity—applies to the current workplace environment and how soft skills are crucial in navigating it.


    Full Show Notes Here | More Accounting Influencers with Rob Brown here


    Parnell discusses the need for a growth mindset and being open to continuous learning and development. She stresses the importance of seeking feedback and auditing one's skills to identify areas that require action, especially with the increasing automation of some roles.

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    32 mins
  • John Higgins: How ChatGPT Can Help CPAs Be Advisors | Gear Up For Growth
    Nov 15 2024

    "Clients want value, and now, with these tools, you can give them more value."


    Gear Up for Growth

    With Jean Caragher

    For CPA Trendlines


    “AI and ChatGPT-type tools can become your advisory services assistant,” says John Higgins, founder and CEO of Higgins Advisory. “It can help CPAs communicate better as an advisor and help identify the things CPAs should focus on for the type of client they're advising.”


    Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. More Gear Up for Growth every Friday here.| More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here


    Higgins was a guest on Gear Up for Growth, hosted by Jean Caragher, president of Capstone Marketing, and powered by CPA Trendlines. Higgins shares specific examples of how ChatGPT can help CPAs become more efficient by providing quick research assistance, summarizing complex information for client presentations, and creating tools like Excel templates for common tasks. How does efficiency impact a firm’s pricing model?

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    36 mins