Today, we have a special treat for you as we welcome Candice Gillhooley, a dynamic force known for blending technical prowess with marketing brilliance. In this episode, we'll explore Candice's groundbreaking approach to "sentient marketing," dive into the interplay between AI and targeted audience communication, and discuss the importance of understanding behavioral data to craft unforgettable marketing experiences. So, sit back, relax, and get ready for an episode that's sure to spark new ideas and inspire innovation.

• Buy the book on Amazon: https://qrcodes.at/SentientMarketingBook
• https://sentientmarketingbook.com/
• Candace's LinkedIn Profile https://www.linkedin.com/in/candacegillhoolley/

00:00 Podcast explores data science, AI, engineering trends.

05:05 Ancient harvest tradition, winter preparation, birthdays coinciding.

06:46 Target audience insights through effective data utilization.

13:17 Enjoys startup vibes, marketing tech innovations.

15:36 Data-driven marketing is essential for organizational success.

20:27 Martha Stewart's over-the-top American Express commercial.

22:22 Impressed by her reinvention despite past challenges.

26:31 Glimmers evoke deep, happy memories and connections.

29:37 Advertising targets varied generations differently nowadays.

32:32 Tech changes: fascinating generational shifts, CD nostalgia.

36:11 SQL Server generations discussed at SQL Saturday.

39:47 Marketing tech evolves rapidly; cloud frenzy over.

41:52 Hybrid cloud trend emerged after market saturation.

44:33 Enjoying feedback from Andy about my work.

49:28 Personality divergence; traditionalism conflicts with change.

50:48 Neurodiverse individuals face job dissatisfaction challenges.

54:55 Discussed AI-driven marketing with Candice Gillhooley.