Creative Agency Account Manager Podcast

By: Jenny Plant - Account Management Skills Ltd
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  • Summary

  • This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
    @Account Management Skills Ltd
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Economics Education Management Marketing
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Episodes
  • From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister

    From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
    Oct 22 2024
    Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind. Dan Pfister is the master of running client winback campaigns and here’s what he shares with me: · The compelling reasons why WinBack campaigns could be the most successful and profitable thing you ever do to grow your business (the ROI is staggering) · A step by step guide to how to approach running a client winback campaign – and what to avoid · Results and examples of campaigns from many companies who have been successful Dan is very passionate about this topic and he had me gripped with this episode, I hope you’ll end up putting some serious thought into running a client win back campaign after listening to this compelling chat. If you haven’t already you can find his book “Million Dollar Winback” on Amazon now. You can also connect with Dan here: https://www.linkedin.com/in/danmpfister http://winbacklabs.com/ If you want to receive weekly tips on agency account management, learn strategies for client growth, get notified for any trainings I’m running and stay in the loop about our upcoming podcast episodes, be sure to sign up for my newsletter at https://www.accountmanagementskills.com
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    41 mins
  • How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin

    How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
    Oct 22 2024
    Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department. Or maybe you are the client services director in your agency and are curious to understand how someone else in this role operates. Emily Brown and Matt Loughlin joined me today from digital marketing agency, Receptional. I met Emily when she was just a few months into joining the agency and I've been very lucky to have the opportunity of working with her in my Account Accelerator programme, and that means I've been working with her for almost a year. This conversation reflects on what she's achieved as the new head of client service. Here are the key themes that we cover during our chat: • why the agency decided in the first place to hire a head of client service • Emily's first 90 days in the role, and how she pinpointed and tackled the key priorities and established herself with the team • the impact this CSD role has had on the agency's operations team and clients just 16 months later • and the learnings from both Matt and Emily's perspective of establishing this new role in the agency that hopefully you can benefit from in your agency. They share lots of detailed tips and examples that I'm sure you're going to find useful. You can connect with Emily and Matt here: https://www.receptional.com https://www.linkedin.com/in/emily-brown-5073993a/ https://www.linkedin.com/in/mattloughlin/ If you'd like to discuss training and coaching for your client-facing account management team, then you can book a no obligation call with me via my website: https://www.accountmanagementskills.com. You’ll be able to see the different training options I have available, from self-study to long term coaching, and also sign up for my regular newsletter.
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    47 mins
  • How to evaluate your agency operations, with Harv Nagra

    How to evaluate your agency operations, with Harv Nagra
    Oct 8 2024
    Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode is for you. Harv Nagra is an agency ops consultant, a former in-house agency ops director, and Head of Brand Comms at agency work management platform Scoro. He's recently launched The Handbook: The Agency Operations Podcast. Here’s just a flavour of what Harv shared in our chat: • how to assess how developed your operations are using a five-stage business maturity model • what you should typically have in place at each of the five stages and what actions you need to take to move to the next stage. • and some of the key trends Harv is seeing for agencies when it comes to operations. Please do follow Harv on LinkedIn because he shares really good insights and tips about agency operations and project management. http://linkedin.com/in/harvnagra The Handbook: The Agency Operations Podcast: Podcast on Apple: https://apple.co/3y2R8DN Podcast on Spotify: https://spoti.fi/3Lrg9f0 If you'd like to hear about my upcoming podcast episodes, account growth training sessions, tips about account management and news about the agency industry, you can sign up to receive my regular newsletter by going to my website, https://www.accountmanagementskills.com, or connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant
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    51 mins

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