• Episode 5: What Are NFTs and Why Should You Care?
    Jan 23 2023

    Join us on Data-Driven Communication with MB podcast as we explore the world of NFTs with Frances Sy, an expert in the field of non-fungible tokens.

    In this episode, we'll discuss the basics of NFTs, what makes them unique and how they're being used in the art and entertainment industry and digital marketing. Learn about the potential benefits of using NFTs for your business and the future of NFTs in the industry.

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    8 mins
  • Episode 4: Tips For Creating Effective Paid Media Campaigns
    Dec 30 2022

    Tune in for today's show! We’ll be discussing must-have tips to craft powerful paid media campaigns.

    With the help of Effy Ammar, The Wick Firm's Client Relationship Manager, we'll explore Birdlot Restaurant in Riyadh to dive deep into how we helped them create an amazing campaign that achieved incredible results.

    You won't want to miss this inspiring case study – check out the Episode 4 on our Spotify, Apple Podcast, Google Podcast and many more!

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    10 mins
  • Episode 3: Strategy to Generate Quality Leads Online & Convert Them Into Clients
    Dec 9 2022

    Get ready to dive into the world of digital marketing. Today's podcast is all about understanding and effectively using key tactics that will generate leads, convert them into clients, and boost your online presence.

    We'll start off with social media marketing before exploring SEO techniques, PPC strategies - plus influencer insight! Get ready for an exciting journey as we uncover each powerful tactic one by one.


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    14 mins
  • Episode 2: Basics of Creating Quality Content for Your Website
    Nov 28 2022

    If I told you that there was a way to promote your business around the clock, would you do it? Of course, you would! That's exactly why having a website is essential for any modern business.

    In this episode, we will cover - from a web developer's perspective - key points to consider before building your own website.

    Then, we will tackle website content. More specifically, how to create compelling content for your site in order attract visitors and encourage them to engage with your brand—potentially leading them down the sales funnel.

    Later on in the show, we will also talk about website branding. I have invited a special guest—someone very close to me, Zein Khalifeh, Founder of Zein Design & Zein Pieces, to walk us through this creative process so make sure to stay tuned for that.


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    8 mins
  • Episode 1: Four Pillars To Succeed Online
    Nov 18 2022

    Attention business owners, in this episode I'm going to show you the four pillars that you need to take, in order to create a successful brand online.

    So you've decided that you want to start an online presence for yourself or your brand, congratulations! But now what? Well, in this episode, I'm going to break down for you the four pillars that you need to take, in order to build a successful brand.

    It took me almost 21 years to summarize and simplify what brands, regardless of their industries, must do and the stages they need to go through in order to save costs and succeed in the digital world.

    The 4 Pillars we’re going to talk about are:

    Build & Fill
    Plan & Promote
    Capture & Store
    Tailor & Automate

    In other words, we'll be looking at building your brand, filling it with content, planning and promoting it, capturing and storing your data, and finally automating marketing experiences. So whether you're just starting out or you've been in business for a while and things have stalled, this episode is for you.

    Let's connect on my Instagram @bitar.mohamed and @thewickfirm

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    8 mins