Demographics Decoded - Unveiling the trends shaping your future

By: Simon Kuestenmacher and Michael Yardney
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  • Summary

  • Join leading demographer Simon Kuestenmacher and wealth and property investment expert Michael Yardney as they share data-driven insights that help business leaders, entrepreneurs and investors make informed decisions. Each week we bring you in-depth discussions, expert insights, and actionable advice on demographic shifts, economic trends, and social changes. Whether you're a business leader, entrepreneur, or investor, our podcast equips you with knowledge to stay ahead of the curve. In a rapidly changing world, empower your business and investment decisions with data-driven insights. By subscribing to Demographics Decoded, you gain access to: • Expert analysis from leading authorities in demography, economics and the future. • Insights into the trends that will impact your business and investments. • Strategies for leveraging demographic shifts to your advantage. • Exclusive content and early access to new episodes. https://DemographicsDecoded.com.au
    2024
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Economics Personal Finance
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Episodes
  • Understanding Millennials: What They Want and Why It Matters

    Understanding Millennials: What They Want and Why It Matters
    Nov 26 2024
    Today, we’re diving into the world of Millennials – a generation often in the spotlight, yet frequently misunderstood. This is a continuation of our series looking at the various generations as we believe this type of information is essential whether you’re an employer, an employee, a business owner wondering what your potential clients want or need, or a property investor wanting to understand the needs of the different generations. Born between the early 1980s and mid-1990s, Millennials have grown up in a time of rapid technological change, economic upheaval, and shifting social norms. They’ve been labelled everything from entitled to entrepreneurial, and their impact on the workforce, the economy, and our communities is profound. But what’s the real story behind the headlines? So, whether you’re a Millennial yourself, working with them, or just curious about what makes this generation tick, stick around as we decode the many layers of this often-misunderstood cohort. The Millennial Shift: Career, Housing, and Technology Trends In this insightful podcast episode, we discuss Millennial career choices, housing trends, and the significant impact technology has had on their lives. Our conversation unpacks the challenges and opportunities Millennials face as they navigate an era of economic security and technological advancement. ● The upbringing and economic context of millennials, born between 1982 and 1999, and their journey toward middle management roles ● The 'tyranny of choice' in career paths and how millennials prioritize job satisfaction and meaningful work ● The educational challenges millennials face, including degree inflation and delayed workforce entry ● The generational shift in values, with millennials seeking meaning in work and lifestyle choices over materialism ● Why Millennials are taking longer to hit milestones ● Financial challenges millennials encounter compared to their parents' achievements and the psychological impact of these comparisons ● Millennials' extended rental periods and the anticipated demographic shift towards urban fringes for family-sized homes ● How Millennials' formative years with basic mobile phones shielded them from social media pressures faced by Gen Z ● Millennials' structured lifestyles and distinct communication preferences and how they impact workplace dynamics ● How social and environmental issues shape the behaviors and the consumer choices Millennials ● How Millennials approach health and well-being ● Misconceptions about Millennials ● Next week’s discussion about Gen Z Whether you're an employer, marketer, or property investor, this discussion equips you with the knowledge needed to connect with and support this vital workforce. Links and Resources: About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail, and professional services industries, among others. About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best-selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance, and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction, and wealth-producing results. Some of our favorite quotes from the show: “It seems that millennials, as we've started to say, are leaving some of those decisions that their parents or generations before them made earlier: the decision to put down their roots, to get a job, to get married they're taking a gap year.” - Michael Yardney “Millennials, through the long life approach, stayed into the rental stage, the pre-home ownership stage of the life cycle, for longer.” - Simon Kuestenmacher “So, my kids being millennials, ...
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    36 mins
  • Understanding Generation X: The Small but Mighty Force Shaping Our Future

    Understanding Generation X: The Small but Mighty Force Shaping Our Future
    Nov 19 2024
    Today, in a continuation of our series looking at the various generations, we're shining a spotlight on Generation X—a group that’s often overlooked but whose impact on society, the economy, and the workplace is anything but small. Gen X may not be as large in number as the Boomers or as talked about as the Millennials. Still, this generation has quietly been making waves, steering through economic upheavals, technological revolutions, and the unique challenges of being the 'sandwich generation,' juggling careers, raising kids, and caring for aging parents. Gen X’s Lasting Impact on Society In this episode, we explore the impactful yet often overlooked Generation X. ● [00:02:04] Introduction to Generation X, highlighting their pivotal roles in politics and business despite being a smaller cohort ● [03:30:00] Why Gen X is a smaller generation ● [00:03:38] Gen X era historical events and cultural shifts, like the introduction of the contraceptive pill and no-fault divorce, that shaped Gen X ● [05:53:00] Gen X's upbringing in dual-income households and the resulting work ethic and values ● [00:07:46] Gen X's attitudes towards work-life balance and financial independence, shaped by experiences in the "greed is good" era ● [00:10:49] Gen X's adaptability to technological advancements and their influence on workplace norms ● [00:12:24] Gen X's financial challenges, including homeownership and caring for aging parents, and their pragmatic approach to these issues ● [00:13:47] Where Gen X fits in the housing market ● [00:17:24] The values that define Gen X ● [00:20:02] The pressures Gen X faces, such as peak divorce rates and increased volunteering demands ● [00:23:41] How Gen X utilizes technology, like TikTok, to stay connected with their children ● [00:26:02] Intergenerational dynamics and the importance of understanding these differences for better workplace communication ● [00:27:17] What Gen X’s legacy will be By understanding the significant influence Generation X has had on shaping today's world and appreciating the complexities and challenges they continue to navigate, we can foster better communication and collaboration across generations, both in the workplace and in broader society. Links and Resources: About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail, and professional services industries, among others. About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best-selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance, and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction, and wealth-producing results. Some of our favorite quotes from the show: “Work-life balance is interesting because I remember when computers came out, people were saying oh, they're going to do all the work for you and you're going to be able to sit on a beach and you're only going to work two, three days a week. It doesn't seem to change, does it?” - Michael Yardney “This is a generation that very much has the tall poppy syndrome. Big is not beautiful. Increasingly, with Gen X, they do think that they're being, you know, just used as a small wheel in this big satanic mill that is the economy.”- Simon Kuestenmacher “I believe that they're also, as we've already said, reasonably tech savvy, so a lot of Gen Xs get their information from websites, from YouTube, from Instagram, compared to maybe the older generations before them who used to read things or read newspapers.” - Michael Yardney PLEASE LEAVE US A REVIEW Reviews are hugely important to me because they help new people discover this podcast. If you enjoyed listening to ...
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    30 mins
  • The Baby Boomer Blueprint: How They’ve Shaped—and Continue to Shape—Australia

    The Baby Boomer Blueprint: How They’ve Shaped—and Continue to Shape—Australia
    Nov 12 2024
    In today’s episode, we continue our series of episodes regarding the various demographic generations. It will be valuable for employers to understand their team members and employees to understand better those they work with and how their bosses think. It will be critical for businesspeople to understand who their clients and customers are. And it will also be helpful for property investors to understand the needs of the different generations for whom they’ll be providing accommodation. Today we’re diving deep into the generation that has arguably had the most profound impact on modern Australia: the Baby Boomers. Whether you’re a Baby Boomer, part of a younger generation looking to understand your predecessors, or just interested in the forces shaping our country, I hope this episode will provide valuable insights and thoughtful discussion. Baby Boomers and the Future of Australia's Financial Landscape In this episode, we explore various aspects of the generational shift, focusing on wealth transfer, organizational change, and societal challenges. We discuss the legacy of baby boomers and the implications for younger generations. ● The historical context and the optimism following World War II that led to the baby boom in Australia ● The Baby Boomers' significant influence on the workforce, political arenas, and organizational structures ● How Boomers think about themselves as they reach retirement age ● Why Boomers are retiring more slowly than previous generations ● Effective communication strategies for engaging with baby boomers in the workplace ● The anticipated $4.5 to $6 trillion wealth transfer from Baby Boomers to younger generations and the challenges it presents ● The role of the "bank of mom and dad" in shaping young families' financial futures and the potential societal inequalities that arise ● The challenges baby boomers face in the housing market, particularly in downsizing and aged care ● The economic implications of an aging population on government resources and the potential need for increased immigration ● Opportunities for leveraging the experience and knowledge of retiring baby boomers to address skill shortages ● Generational tensions between baby boomers and younger generations like Gen Z and millennials ● Advice for younger generations from the perspective of baby boomers, emphasizing the importance of hard work and adaptability This episode provides a comprehensive look at the ongoing influence of baby boomers and the evolving generational dynamics in Australia. By understanding these shifts, listeners can gain valuable insights into the challenges and opportunities that lie ahead, fostering a more inclusive and adaptable society. Links and Resources: About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others. About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth-producing results. Some of our favorite quotes from the show: “Well, I think the other fact is that some don't retire straight away. They do it gently because many Boomers aren't working physically with their bodies, so they still can provide good information in the workplace, they still can do their office jobs.” - Michael Yardney “Yeah. So, structurally speaking, now would be the time when a generation like the Baby Boomers downsize and they go into the next stage of the life cycle, where they load off the hard work that is associated with a big house, but they're ...
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    35 mins

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