EGGS! The Podcast

By: Ryan Roghaar and Michael Smith
  • Summary

  • Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
    Ryan Roghaar and Michael Smith
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Episodes
  • Eggs 389: Bouncing back from business failure with Jose Berlanga
    Nov 21 2024

    Summary

    In this episode, Jose Berlanga, CEO and founder of Houstonian Capital, shares his extensive journey as an entrepreneur, discussing the importance of resilience, navigating challenges, and the evolution of his business ventures, particularly in real estate. He emphasizes the need for quick decision-making during tough times and reflects on the lessons learned from the 2008 financial crisis. Jose also highlights the significance of hard work, adaptability, and being open to opportunities to achieve long-term success.

    Takeaways

    • Resilience is crucial for entrepreneurs.
    • Endurance helps in overcoming setbacks.
    • Act quickly during business challenges.
    • Success combines hard work and luck.
    • Entrepreneurship requires a certain nature.
    • Long-term thinking is vital in good times.
    • It's acceptable to lose money, but not reputation.
    • Immersion in work leads to success.
    • Home runs in business are rare; persistence is key.
    • Key principles of entrepreneurship evolve over time.

    Chapters

    00:00 Introduction to Jose Berlanga

    03:21 Jose's Entrepreneurial Journey

    06:08 Resilience in Entrepreneurship

    09:25 Navigating Business Setbacks

    12:17 The Shift to Real Estate

    15:09 Overcoming the 2008 Financial Crisis

    29:53 Navigating Financial Loss and Resilience

    33:03 Evolving Business Models in Real Estate

    36:43 The Nature of Entrepreneurship: Born or Made?

    41:05 The Importance of Being Open to Opportunity

    53:41 Key Principles of an Entrepreneur's Journey

    57:39 Upcoming Projects and Final Thoughts


    Credits:

    Hosted by Michael Smith and Ryan Roghaar

    Produced by Ryan Roghaar

    Theme music: "Perfect Day" by OPM


    The Carton:

    ⁠⁠https://medium.com/the-carton-by-eggs⁠⁠

    Feature with Zack Chmeis of Straight Method up now!

    ⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠

    The Eggs Podcast Spotify playlist:

    bit.ly/eggstunes


    The Plugs:

    The Show

    eggscast.com

    @eggshow on twitter and instagram


    On iTunes: itun.es/i6dX3pCOn

    Stitcher: bit.ly/eggs_on_stitcher

    Also available on Google Play Music!


    Mike "DJ Ontic":

    Shows and info: ⁠⁠djontic.com⁠⁠

    @djontic on twitter


    Ryan Roghaar:

    ⁠⁠http://rogha.ar⁠⁠


    Show More Show Less
    1 hr
  • Eggs 388: From Corporate to Startup with Jeroen Corthout
    Nov 14 2024

    Summary

    In this episode, Jeroen Corthout, co-founder of SalesFlare, shares his entrepreneurial journey from a corporate background to founding a CRM tailored for small businesses. He discusses the challenges of building a software product in a saturated market, the importance of usability and automation, and the strategies for funding and hiring in a bootstrap environment. Jeroen emphasizes the significance of understanding customer needs and creating a product that genuinely helps sales teams succeed.


    Takeaways

    • Jeroen's journey began with a passion for building websites.
    • He transitioned from engineering to marketing to gain business insights.
    • SalesFlare was born out of frustration with existing CRMs.
    • The development process involved significant customer feedback.
    • Funding strategies included accelerators and government subsidies.
    • Hiring should be approached with caution to maintain company culture.
    • Usability and automation are key differentiators for SalesFlare.
    • Building a network in incubators can accelerate growth.
    • Choosing the right tech stack is crucial for development efficiency.
    • SalesFlare focuses on small and medium-sized businesses for growth.


    Chapters

    00:00 Introduction to Jeroen Corthout and SalesFlare

    10:48 The Journey from Engineering to Entrepreneurship

    22:09 Building SalesFlare: The Development Process

    24:57 Bootstrapping a Software Business

    26:24 Navigating Startup Funding and Financial Strategies

    30:17 The Value of Accelerators and Incubators

    34:12 Hiring Strategies for Startups

    40:41 Choosing the Right Tech Stack

    45:25 Selling the Product: Standing Out in a Crowded Market


    Chapters:

    Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM


    The Carton:⁠https://medium.com/the-carton-by-eggs⁠Feature with Zack Chmeis of Straight Method up now! ⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠

    The Eggs Podcast Spotify playlist:bit.ly/eggstunes


    The Plugs:

    The Showeggscast.com@eggshow on twitter and instagram


    On iTunes: itun.es/i6dX3pCOn

    Stitcher: bit.ly/eggs_on_stitcher

    Also available on Google Play Music!


    Mike "DJ Ontic": Shows and info⁠djontic.com⁠@djontic on twitter

    Ryan Roghaar: ⁠http://rogha.ar⁠


    Show More Show Less
    52 mins
  • Eggs 387: The Art of Strategic Decision Making with Anthony Taylor
    Nov 7 2024

    Summary

    In this conversation, Anthony Taylor of SME Strategy discusses the importance of business strategy as a series of choices that organizations must make. He emphasizes the need for clear destinations, alignment among team members, and the significance of setting realistic goals. Taylor shares insights on overcoming fear of failure, the process of strategic planning, and the steps to develop an effective strategy. He highlights the importance of focusing on outcomes and making decisions quickly to adapt to changing circumstances.


    Takeaways

    • Strategy is fundamentally about making choices.
    • Clear destinations are essential for effective strategy.
    • Alignment among team members is crucial for success.
    • Setting realistic goals helps avoid the fear of failure.
    • The benefit of the future must outweigh the pain of change.
    • Organizations should celebrate their current state before moving forward.
    • The strategic planning process is applicable to all organizations.
    • Focus on outcomes rather than just activities.
    • Make decisions quickly and iterate as needed.
    • Definiteness of purpose helps avoid distractions.


    Chapters

    00:00 Introduction to Anthony Taylor and SME Strategy

    01:43 Understanding Business Strategy as Choices

    05:56 The Importance of Clear Destinations

    09:24 Aligning Goals and Actions for Success

    11:53 Insights from the Book 'Alignment'

    14:58 The Balance of Goal Setting and Realism

    18:24 Definiteness of Purpose in Entrepreneurship

    21:19 Making Decisions and Opportunity Cost

    27:25 Navigating Ideation and Execution

    30:22 Understanding Product-Market Fit

    33:07 Strategic Planning Essentials

    35:23 The Strategic Planning Process

    39:23 Setting Strategic Priorities

    43:51 Adapting Plans in a Changing World

    51:08 Overcoming Fear of Failure


    ----
    Credits:
    Hosted by Michael Smith and Ryan Roghaar
    Produced by Ryan Roghaar
    Theme music: "Perfect Day" by OPM

    The Carton:
    https://medium.com/the-carton-by-eggs
    Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

    The Eggs Podcast Spotify playlist:
    bit.ly/eggstunes

    The Plugs:
    The Show
    eggscast.com
    @eggshow on twitter and instagram

    On iTunes: itun.es/i6dX3pC
    On Stitcher: bit.ly/eggs_on_stitcher
    Also available on Google Play Music!

    Mike "DJ Ontic" shows and info
    djontic.com
    @djontic on twitter

    Ryan Roghaar
    http://rogha.ar


    Show More Show Less
    56 mins

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