• EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian

  • Oct 7 2023
  • Length: 1 hr and 2 mins
  • Podcast

EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian

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  • Summary

  • Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.

    Learn more about Martin

    · LinkedIn

    · Website

    Lessons

    · The power of brand purpose

    · How to communicate value effectively

    · The rationality myth

    · Purpose activation and ROI

    · The influence of emotion on decision making

    · Creating a safe and fun environment in workshops

    · Converting non-believers in brand

    · How to transform yourself and push through fear

    · Confronting difficult conversations

    · Branding to breakdown silos

    · The ‘aha’ in Martin’s life

    Episode website URL:

    https://www.healthybrandconsulting.com/podcast/martinzarian-ep27

    Connect with Howie:

    LinkedIn

    How I can Help You

    1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
    2. Download free brand strategy guides
    3. 1:1 Personal brand coaching
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