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In this conversation, Emily Endean, a freelance outdoor photographer, discusses her journey from working in insurance to becoming a photographer, the evolution of her style, the impact of personal projects and her experience as a Fujifilm ambassador. She also shares insights on using Instagram for marketing and the importance of personal projects in photography. Photographer Emily discusses her transition from traditional landscape photography to a more versatile approach, the impact of living in a campervan on her business and her preferences in photography and travel.

Takeaways

• Emily's transition from a different career to photography was a slow and organic process driven by her passion for photography and the need for a feel-good factor in her life.
• The validation and confidence boost from being a Fujifilm ambassador had a significant impact on Emily's career, leading to regular clients and a portfolio to attract new clients.
• Personal projects are essential for photographers to pursue their passion and creativity, providing opportunities for growth and learning.
• Using Instagram as a marketing tool has been beneficial for Emily, allowing her to reach out to clients and build her career.
• The documentary approach and the lessons learned from personal projects can be applied to commercial work, adding depth and authenticity to the photography. Transitioning from traditional landscape photography to a more versatile approach
• Living in a campervan has positively impacted Emily's career and brought a feeling of freedom.

Connect with Emily
Website
Instagram

Fujifilm
This podcast is supported by Fujifilm, one of the best-known photography brands in the world. Fujifilm’s award-winning X Series and GFX system cameras and lenses are suitable for all types of photographers and videographers. Each has been developed utilising the experience gained from more than 90 years in the industry, featuring unique film simulation modes that everyone knows and loves.

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