• Ep. 12 - Fran Stacks of Wells Fargo on digital marketing

  • Jul 30 2021
  • Length: 31 mins
  • Podcast

Ep. 12 - Fran Stacks of Wells Fargo on digital marketing cover art

Ep. 12 - Fran Stacks of Wells Fargo on digital marketing

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  • Summary

  • In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/.  We talk about:

    - What a channel manager does
    - How ADA specifications impact web site design
    - How the digital marketing has changed in the last 10 years 
    - How customer expectations have changed in the last 10 years
    - What a Data Management Platform does
    - and more...

    To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
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