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Year-End Donor Retention: The Crucial First 30 Days

Did you know 80% of first-time donors don’t return the following year? This is especially true for year-end donors, where the first 30 days after their gift can make or break their decision to stay engaged. In this episode of The Nonprofit Podcast, Britt Stockert and fundraising expert Katherine Lacefield discuss how nonprofits can turn one-time donors into lifelong supporters through practical, actionable strategies.

Top Highlights:

✅ Build Trust Through Personalization: Simple, personalized communication shows donors they matter.

✅ Stand Out with Handwritten Notes: They convey authenticity and genuine care.

✅ Leverage CRMs for Deeper Connections: Organize donor data to personalize and streamline outreach.

Join us for an episode packed with advice that nonprofits of any size can implement immediately to improve donor retention and engagement.

🎄Thank you so much for your loyal support throughout 2024, we’ll be back on January 16, 2025, with a new season of tips, tools, and tactics to take your nonprofit to the next level from January to December. Happy holidays!

Chapters:

00:00 – Introduction to Donor Retention Challenges

02:51 – The Importance of the First 30 Days

05:48 – Personalization in Donor Communication

09:07 – Strategies for Effective Donor Engagement

11:47 – Common Mistakes in Donor Outreach

15:11 – Final Thoughts and Resources

Connect with Katherine Lacefield:

🌐 Website: Just Be Cause Consulting

🔗 LinkedIn: Katherine Lacefield

If this episode gave you actionable insights, don’t forget to subscribe for more nonprofit tips, and share with your team to make the most of year-end giving!

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