Something digital to sell - Imagine | Articulate | Execute

Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

In this lively episode of "Digitally Done," titled "Mastering the Sales Mindset - From Fear to Fanatic," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay tackle the psychological barriers and societal conditioning that often make sales feel uncomfortable. They dive into the concept of being a "fangirl" of your own product, urging entrepreneurs to passionately promote their offerings rather than downplay their value.

Lizzie introduces her "fangirl" vs. "cool girl" theory, explaining how enthusiasm and genuine excitement about one's product can be infectious and ultimately more persuasive. Sam shares her personal struggle with sales discomfort, rooted in a humble upbringing, and how she overcame it by shifting her mindset to view sales as helping others solve their problems. Nikki emphasises the importance of imperfection and feedback in product development, encouraging listeners to start small and iterate based on real user experiences.

The episode highlights the importance of building confidence through practice and finding supportive communities where one can refine their sales pitch in a safe environment. The hosts discuss how understanding and addressing customer needs can transform sales from a dreaded task into a rewarding interaction.

ACTION FOR THIS WEEK

Reflect on your approach to sales and consider the advice shared in this episode. Are you being the "fangirl" for your business? This week, take steps to embrace the sales mindset by:

1. Practise Enthusiastic Promotion: Start talking about your product with genuine excitement. Share why you love what you do and how it can help others. This enthusiasm will be contagious.
2. Find a Practise Partner: Pair up with someone in your community or business circle to practise your sales pitch. Providing and receiving feedback will help you improve and gain confidence.
3. Face Your Discomfort: Identify where your discomfort with sales lies—whether it's initiating contact or closing the deal. Confront this discomfort by engaging in more sales conversations and learning from each experience.

Remember, there’s no one-size-fits-all answer. The goal is to design a digital product that aligns with your vision and meets your audience's needs.

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

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LEARN MORE ABOUT

Sam : https://samwinch.com.au

Nikki : https://wisdome.com.au

Lizzie : https://write-it.com.au