• Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

  • Feb 16 2025
  • Length: 54 mins
  • Podcast

Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

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  • Summary

  • Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look back at this oldie but well-cited goodie: Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility, published in 2001 by Sankar and CB Bhattacharya, before CSR was a hot topic. Then listen in as they discuss how authors can develop research streams and consider future research opportunities regarding corporate social responsibility.
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