Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.

She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.

• Optimize traffic and conversion rates to increase profitability on Amazon.
• Audit campaigns to eliminate wasted spend and optimize organic listings.
• Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
• Focus on skew-level economics and product cloning to maximize profitability.

Learn more about ROI Swift: https://roiswift.com/about/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a call with Joie Roberts: www.callamz.com

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.

Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.

• Eugenia transitioned from a math professor to an entrepreneur.
• She started Pandaloon with $600 of inventory.
• A viral video of her puppy boosted her brand's visibility.
• Eugenia partnered with Damon John from Shark Tank.
• Amazon's tools were crucial for her business growth.
• Customer engagement is key to sustaining a brand.
• Eugenia loves designing and wants to focus on marketing.
• Testing products on a small scale is a smart strategy.
• Daring to be wrong is essential for growth.
• Building trust with customers is vital for success.

Learn more about Pandaloon: https://pandaloon.com/pages/about-us

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a call with Joie Roberts: www.callamz.com

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.

Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.

• Niching down can significantly impact business growth.
• Personal experiences can inspire successful business ideas.
• Customer feedback is crucial for product development.
• Expanding into retail requires understanding consumer trends.
• Amazon provides valuable insights for business growth.
• Community engagement can enhance brand reputation.
• Starting small allows for manageable growth.
• Building trust with customers leads to repeat business.
• Social responsibility can be integrated into business models.
• Everyone has foot problems, presenting endless opportunities.

Learn more about Sarah and Zentoes: https://zentoes.com/

Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

Want our PPC help? Email: Joie@AMZInsiders.com

Book a call with Joie Roberts: www.callamz.com