• First Customers, Personal Brands and Marketing with Luc Bohunicky

  • Jul 19 2020
  • Length: 1 hr and 3 mins
  • Podcast

First Customers, Personal Brands and Marketing with Luc Bohunicky

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  • Summary

  • In this episode we spoke about:

    • The importance of the marketing involvement from the start
    • The need for the tech and marketing departments to work closely together
    • The role of the ego of the tech founders
    • How do reach out to potential early adopters in a right way
    • Non linear career paths
    • The value of (real) diversity and tech recruitment
    • Tech startup branding and the importance of building founder personal brand
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