• First-Party Data Gaps in the Energy Industry

  • Sep 26 2022
  • Length: 24 mins
  • Podcast

First-Party Data Gaps in the Energy Industry

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  • Summary

  • This episode is all about first-party data within the energy industry. This data is becoming more and more crucial due to the restrictions and limitations on third-party data, but are operators doing enough to leverage the true potential of first-party data. Simply put, the answer is no. And as you will hear in this episode, there is an obvious gap that needs to be strategically closed in order for energy operators to survive the next decade.

    Joining me for this episode, I am very excited to welcome Lars Borgmann, the Data Capability Lead at Merkle, a fortune 1000 customer experience transformation business partner - and with over 50 locations worldwide, they have their finger on the pulse for driving the new customer-centric model we are seeing in the energy industry.

    Episode Guest: Lars Bormann
    Podcast Host: Marc Babin

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