Feeling stuck and hoping to have more perfect days in 2025? This one’s for you.

Eric Hinman is a hybrid athlete, 5x Ironman, serial entrepreneur, and brand builder based in Denver.

Eric believes in the long-term vision of the brands he partners with. His portfolio of angel investments in the wellness space includes companies such as Ten Thousand, HVMN, Beam, Slate, Ice Barrel, The Real Cereal Co, Kane Footwear, MASA Chips and more.

Listen to hear about:

• How Eric went from selling insurance door to door to becoming a popular wellness creator

• How competing in Ironman races changed Eric’s views of success

• Behind the scenes of investing in brands and start-ups

• Why you need to figure out your perfect day and shift your environment to make it possible

• Balancing passions like biking, Crossfit, and running and recovering from it all

• Eric’s focus on community and shared experiences

Stay connected:

• Eric on Instagram: instagram.com/erichinman

• Eric’s website: EricHinman.com

• For The Long Run Podcast on Instagram: instagram.com/forthelrpod

• Jon Levitt on Instagram: instagram.com/jwlevitt

• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• MadeGood: Get better-for-you, organic, and gluten-free snacks that help you fuel your training. Use LongRun15 for 15% off MadeGood on Amazon: https://www.amazon.com/stores/MadeGood/page/D52B1F41-B2AC-4B27-A77F-E83775F7089F

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Use code FTLR2024 at this link for 15% off your pair.

What if your favorite running snack could also positively change the world?

Salma Fotovat is a co-founder of Riverside Natural Foods, home to one of our favorite snack brands, MadeGood.

Salma is passionate about where food comes from and leads the sourcing and impact initiatives at Riverside.

Running has brought connection, perspective, and gratitude to her life and she strives to inspire others to stay active and prioritize their mental and physical health.

Listen to hear about:

• How running came to Salma at one of the hardest points of her life

• The parallels between endurance sports and entrepreneurship

• How Salma’s parents encouraged her and her siblings to create the inspiring food brand Riverside and later MadeGood

• How Salma aims to have a net positive brand for the environment
  

Stay connected:

• Salma on LinkedIn: linkedin.com/in/salmafotovat

• MadeGood on Instagram: instagram.com/madegoodfoods

• For The Long Run Podcast on Instagram: instagram.com/forthelrpod

• Jon Levitt on Instagram: instagram.com/jwlevitt

  Join the For The Long Run email community: for-the-long-run.beehiiv.com

  
  

This episode is supported by:

• Emich Kia of Denver: Family-owned and reliable dealer for buying or leasing an EV! I test drove the EV6 and it's a game-changer with 300+ mile range, super-fast charging, a sporty feel perfect for driving up into the mountains. Tell Emich Kia of Denver I sent you.

• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Get 10% off with code LONGRUN10 at hyperice.com.

• MadeGood: Get better-for-you, organic, and gluten-free snacks that help you fuel your training. Use LongRun15 for 15% off MadeGood on Amazon: https://www.amazon.com/stores/MadeGood/page/D52B1F41-B2AC-4B27-A77F-E83775F7089F

• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! https://fuelgoods.com/pages/forthelongrun

What’s the big, scary goal that you’re going to choose for 2025?

Mike "Sully" Sullivan is a retired Special Forces Colonel with 30 years of service in the U.S. Army, including six combat tours in Afghanistan and leadership roles in elite Special Operations units.

Sully is the current Chief of Staff of the veteran support group Team Red, White & Blue, the founding member of Team RWB Fayetteville, a career high school math teacher, and father of three children.

Listen to hear about:

• Team RWB’s impact on veterans and how running fits in
• How Sully’s military experience gave him the mental toughness to pursue ultramarathons
• The interaction of health, community, and behavior change
• How and why to set big, hairy, audacious physical goals

Stay connected:

• Sully on Instagram
• Sully on LinkedIn
• Sully on Facebook
• Sully on X
• Sully on Threads
• Team RWB’s website
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
• Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at www.gobrewing.com.
• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Get 10% off with code LONGRUN10 at www.hyperice.com.
• MadeGood: Get better-for-you, organic, and gluten-free snacks that help you fuel your training. Use LongRun15 for 15% off MadeGood on Amazon: https://www.amazon.com/stores/MadeGood/page/D52B1F41-B2AC-4B27-A77F-E83775F7089F