• From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley

  • Nov 26 2024
  • Length: 39 mins
  • Podcast

From Data to Demand – Innovative Content Campaigns That Drive Results with Katie Morley

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  • Summary

  • In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.

    Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    In this episode:

    • Katie’s ideal team composition
    • Practical advice on when to keep tasks internal and when to leverage external resources
    • The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
    • Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
    • Her most memorable campaigns and why they have had such a lasting impact

    Important Links & Mentions

    • Katie on LinkedIn https://www.linkedin.com/in/katieannemorley/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

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