Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Google Ads, Analytics, Business Profiles, and competing with other operators in your market. Plus, we reveal the most underutilized marketing tactic in self storage.

This is a re-broadcast of the 11/21 webinar.

Guest: Melissa Stiles, Storage Asset Management

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

What's obvious to you might not be so obvious to others. We swim in the self-storage world, so things like month-to-month leases, drive-up access, online rentals, and pest control might not seem like amazing amenities to highlight. However, the average customer doesn't know the standard self-storage package. Handicap access or the fact that they are the only ones with a key to their unit might be the selling point that brings you the rental over your competitor. Your competitor has those things too, but if you're the only one advertising that you don't require a security deposit, maybe customers will start think that you have the edge over your competition.

Today we take a deep dive into all things obvious, plus share some holiday themed recommendations.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Welcome to Episode 3 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about disasters. With the recent hurricanes hitting the southeast, it's important to understand the legal challenges. Here are a few of the topics covered:

• Tenant Communication During and After Disaster
• Allowing Access After a Disaster
• Handling Tenants' Property During Clean-Up
• What if you don't have flood coverage?
• Remedies for Tenants Who Won't Vacate
• Ability to Create a Contract Without a Signature
• Using Units for Non-Storage Needs

You can watch this episode over on the YouTube channel- Watch Episode 3 on YouTube

Make sure to subscribe to watch future episodes.

Hosts: Carlos Kaslow & Scott Zucker with the Self Storage Legal Network

Brought to you by Lighthouse Storage Solutions