• Getting Inside the Mind of Your Customer: An Agency Approach to Customer Engagement

  • Apr 5 2023
  • Length: 29 mins
  • Podcast

Getting Inside the Mind of Your Customer: An Agency Approach to Customer Engagement

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  • Summary

  • While we aren’t talking about mind control, Episode 3 of The Feedcast has host, Tricia
    Gabberty, speaking with Jason Kahner, Global Chief Client Officer for Gray, on how agencies
    ‘get into the mind’ of the consumer to better position their clients’ brand as the customer’s
    purchase of choice.
    Their conversation begins with Jason explaining, from both an agency and brand point of view,
    the importance of research and understanding the complexities that make people tick. Jason
    explains that understanding the underlying behaviors and desires of each person, as well as
    their barriers, is essential in order to create a consumer journey. This rational and methodical
    process helps to influence consumers when making a purchasing decision.
    Jason emphasizes the importance of an emotional connection when it comes to marketing and
    the importance of making a good first impression, quickly, while building a continuum to extend
    that good impression through the lifetime of the brand/customer relationship.
    Download and listen as Tricia and Jason talk about push and pull marketing, and which
    approach is most successful in getting customers to go beyond one transaction.
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