• Giancarlo Sapetto - From Cinema to Advertising creation

  • Jul 11 2023
  • Length: 1 hr and 21 mins
  • Podcast

Giancarlo Sapetto - From Cinema to Advertising creation

  • Summary

  • Giancarlo Sapetto
    www.giancarlosapetto.com

    00:02:11 We didn't watch many movies before, but you taught me about directors, lighting, and gaffers.

    00:10:04 I use AI but value human elements too. Shooting dad's stories for future generations.

    00:12:28 Traveling after burnout and personal issues led to self-discovery and enjoyment.

    00:18:17 After dropping out of film school, the narrator learns more from shooting a short film than in a year of school. No clear recommendation for film school.

    00:22:51 Using makeshift softboxes, utilizing plastic racks for diffusion, and learning from a skilled set builder.

    00:27:39 Commercial work requires a marketing budget for effective ads. Company doing well with a good return on ad spend.

    00:36:56 For a potential pivot, find clients aggressively using marketing skills, despite possible instability.

    00:38:38 Being different, valuing freedom, and recognizing the importance of time and being selective in work.

    00:43:51 Two-hour drive. Believer in manifesting. Writing goals down. Uncertain about ultimate desire. Suggests writing plan for faster success. Ambivalent about the approach.

    00:53:19 She is skilled at interviewing and has the potential for podcasting. I will focus on filming while she can direct conversations.

    00:55:31 The interviewee wants positive stories for podcasts but seeks lessons from interviews. Emphasizes storytelling and planning in editing and production.

    01:01:37 One impactful video can attract clients and replace others on the website. Choose a subject you enjoy and send it out widely.

    01:09:08 Family is important in every culture, and seeing how happy people can be without much has taught the writer a valuable lesson about appreciating the positive things in life, which is sometimes lost in a materialistic society.

    01:14:48 The person's business partner disappeared without communication.

    01:19:46 He had a life-changing experience and no longer wanted to pursue photography. He desired to be a business owner for financial freedom, prioritizing money over art.

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