Have you ever faced a cash crisis in your business and realized the bank wasn’t there to help? Running a business can be a whirlwind of challenges, from equipment failures to unexpected personal emergencies—and sometimes, the traditional financial system won’t be there to back you up.

In this episode we dive into the essential strategies every business owner should know to safeguard their cash flow and avoid falling victim to predatory lending. You’ll hear real-life scenarios faced by gym owners who were hit with unexpected expenses, hacked ad accounts, and sudden team losses—all of which had serious financial consequences.

What You Will Learn:

• Why banks are unlikely to lend you money when you need it most and how to work around it.
• How to proactively prepare for cash flow crises before they arise.
• Lessons from business owners who faced $17,000 HVAC repairs, lost $6,000/month from key staff turnover, and paid $600/day in fees to exploitative lenders.
• The hidden dangers of predatory loans, especially in high-pressure moments.
• The steps you can take now to secure cash flow for future emergencies.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever wondered how to boost your pricing without scaring away your clients? Or why some clients seem more willing to invest in your services than others? If you’re ready to attract clients who truly value what you offer and are willing to pay for real transformation, this episode is for you.

In this episode, we’re unpacking how gym owner Sierra raised her 6-week challenge price from $699 to $999 overnight—and why her clients were excited to pay the increase. Join us as we dive into simplifying pricing strategies, defining clear offerings, and attracting clients committed to making real changes.

What You Will Learn

1. Three-Tier Pricing Model: Discover how to structure your services to appeal to different client levels, from high-ticket mentorship programs to more accessible training options.
2. Step-by-Step Pricing Transformation: Get an inside look at the steps Sierra took to confidently raise her prices overnight, ensuring her clients saw the value and were ready to pay.
3. Power of Simplicity: Learn why offering too many options can confuse clients and how narrowing your focus to three core offers can lead to higher confidence, clearer sales, and improved client retention.
4. Pricing Psychology & Client Commitment: Explore the psychology behind high-value offers, and how to attract dream clients who are dedicated to their transformation and ready to invest.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever wondered what it would be like to run your business on your terms, serving only the clients you’re passionate about—and all while making a substantial income? What if the key to success wasn’t about chasing endless leads but rather focusing on a select few dream clients who value your work enough to pay top dollar?

In this episode Dave challenges the traditional notion that more leads and more clients automatically equate to a successful gym business. He proposes a new approach—one that shifts away from high-volume client acquisition to a high-ticket strategy. By working with fewer clients who align with your values and goals, you can cultivate a business that’s both financially rewarding and personally fulfilling.

What You Will Learn:

• The High-Ticket Mindset: Discover why more leads can sometimes mean more problems, and why working with fewer, quality clients can simplify your business and life.
• Defining Your Dream Client: How to identify and connect with clients who not only meet your ideal profile but are also willing to invest at a premium level.
• Building an Irresistible Offer: Tips on creating a high-ticket service that brings real value to your clients and aligns with your personal and professional goals.
• Selling with Service: Learn how to sell your premium services by focusing on the impact you can make, rather than the numbers.
• Long-Term Success Through Renewal: Strategies for keeping clients engaged, renewing programs, and building a sustainable business that supports your freedom and lifestyle.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

5. Building Indestructible Wealth