Head Shepherd

By: Mark Ferguson
  • Summary

  • Mark Ferguson from neXtgen Agri brings you the latest in livestock, genetics, innovation and technology. We focus on sheep and beef farming in Australia and New Zealand and the people doing great things in those industries.

    © 2025 Head Shepherd
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Episodes
  • Building a Sustainable Red Meat Brand with Hamish Best
    Feb 2 2025

    What does it take to build a successful red meat brand from the ground up? Hamish Best, a sheep and beef farmer near Wellington, shares his journey in this episode, from his background in agronomy and sales to his return to farming. He chats about the challenges of maintaining product quality and consistency while growing a brand that resonates with consumers. Hamish also discusses his plans for the future and how he’s making his farming model economically sustainable. This conversation is packed with insights for anyone looking to grow and improve their farming business.

    • Hamish’s journey from agronomy and sales back to farming
    • The challenges of maintaining product quality and consistency
    • Growing a red meat brand that resonates with consumers
    • Future growth plans for his farm and brand
    • Ensuring his farming model remains economically sustainable

    Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

    Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

    Check out Heiniger's product range HERE
    Check out the MSD range HERE
    Check out Allflex products HERE

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    28 mins
  • Understanding Drench Resistance in Sheep with Dr. Mark Ferguson
    Jan 26 2025

    This week it's Ferg on the podcast, discussing the trans-Tasman, if not global, issue of drench resistance in sheep. From monitoring worm burdens to selecting rams with the right genetics, this episode is packed with practical advice and strategies to help sheep farmers manage internal parasites more effectively.

    • ​​Testing drench efficacy
    • Using refugia to manage resistance
    • Genetic tools for long-term solutions

    Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

    Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

    Check out Heiniger's product range HERE
    Check out the MSD range HERE
    Check out Allflex products HERE

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    27 mins
  • Elite Sports Strategies for Elite Farming with Nick Martin
    Jan 19 2025

    This week on Head Shepherd, Ferg chats with Nick Martin about the crossover between sports psychology and farming. Off the back of his Kellogg Rural Leadership research into the performance psychology of elite Canterbury sheep and beef farmers, Nick shares practical tools like self-talk, visualisation and box breathing, to help sharpen focus and navigate high-pressure situations.

    The conversation highlights what sets top performers apart, with a focus on mindset, self-awareness and goal setting. It’s a fascinating look at how small changes can drive big results both on the farm and on the pitch!

    You can read Nick's full report below:

    https://ruralleaders.co.nz/the-performance-psychology-of-elite-canterbury-sheep-and-beef-farmers/


    Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.

    Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

    Check out Heiniger's product range HERE
    Check out the MSD range HERE
    Check out Allflex products HERE

    Show More Show Less
    38 mins

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