In this conversation, Kate and Sam discuss the importance of strong branding and graphic design, sharing some of the good, the bad and the ugly they’ve seen in nearly a decade of coaching business owners to grow their businesses. They emphasise the need for professional input and guidance in creating a strong visual identity. They highlight the significance of colour theory, font selection, white space and ‘kerning’ in graphic design. They also stress the importance of consistency and clarity in branding, as well as the use of templates and brand style guides when getting started. The conversation concludes with tips on readability and the effective use of brand colours.

Takeaways:

• Graphic design plays a crucial role in branding and marketing.
• Professional input and guidance are essential in creating a strong visual identity.
• Colour theory and font selection are important considerations in graphic design.
• White space is critical for readability and visual impact.
• Consistency and clarity are key in establishing a strong brand.
• Using templates and brand style guides can help maintain consistency.
• Readability should be prioritised, especially in digital formats.
• Effective use of brand colours can enhance brand recognition.

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com