• How I mastered performance marketing for CTV | Arthur Querou, Vibe

  • Jan 27 2023
  • Length: 35 mins
  • Podcast

How I mastered performance marketing for CTV | Arthur Querou, Vibe

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  • Summary

  • In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel.

    Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/
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