• How to Slash Your Cost-Per-Click by 90%

  • Oct 30 2024
  • Length: 12 mins
  • Podcast

How to Slash Your Cost-Per-Click by 90%

Listen for free

View show details

  • Summary

  • In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising. They explore the concept of search as a form of inventory with a very short shelf life, the dynamics of search activity throughout the day, and how advertisers can leverage fluctuations in cost per click to their advantage. The episode also highlights the importance of using AI-driven bidding tools, to maximise your advertising budget and avoid overpaying for clicks.

    Key Takeaways:

    • Search is inventory with the shortest shelf life ever.
    • Cost per click fluctuates throughout the day based on search activity.
    • Search activity peaks during specific times of the day.
    • Advertiser budgets often reset at midnight, affecting demand.
    • The interplay between supply and demand influences advertising costs.
    • AI tools are essential for optimising advertising bids.
    • Using AI can lead to significant savings in advertising costs.
    • Without AI bidding, brands are likely overpaying for ads.
    • Effective advertising requires understanding the dynamics of search activity.

    Quote of the Episode -

    "You can literally pick up searches clicks for bargain bucket prices." - Zamir
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about How to Slash Your Cost-Per-Click by 90%

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available