• How to build a strong brand during a pandemic with Mark Ritson

  • May 20 2020
  • Length: 33 mins
  • Podcast

How to build a strong brand during a pandemic with Mark Ritson

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  • Summary

  • Why is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.

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