In this podcast episode, Gilly explores LinkedIn's untapped potential for professional networking and personal branding.

She challenges the common perception of LinkedIn as a dull platform, highlighting its unique advantages. Gilly offers actionable tips, including connecting with second-tier connections, writing articles to boost professional status, and optimising profile headlines to focus on the audience. She stresses the importance of active engagement rather than passive observation. The episode encourages listeners to take practical steps to enhance their LinkedIn presence and make the most of the platform’s opportunities.

Introduction to LinkedIn (00:00:00)
Discusses the perception of LinkedIn and its potential for professional networking.

Missed Opportunities on LinkedIn (00:00:35)
Highlights the low engagement from clinic owners and the importance of posting.

Importance of Writing Articles (00:01:10)
Encourages writing articles to enhance professional profile and credibility.

Connecting with Second-Tier Connections (00:01:30)
Advises on connecting with local second-tier connections without additional messages.

Profile Headline Strategy (00:01:52)
Recommends making profile headlines audience-focused instead of self-centered.

Best Moments

'LinkedIn can seem like a humorless, dull place, but it is the easiest place in the world to nurture your potential professional patience.'

'You can raise your professional profile by writing articles, which helps to elevate your professionalism and your status.'

'Make your profile headline about them, not about you. It has far more impact if you focus on the people you want to connect with and help.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

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