Brand Odyssey

By: Kylie Hannaford and Miranda El-Atem
  • Summary

  • Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/
    Copyright 2024 Kylie Hannaford and Miranda El-Atem
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Episodes
  • Barbie x Barbie
    Nov 6 2024

    Shock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand world takeover justice.

    Hold onto your pink party pants people - Kylie is taking us through the journey of the world’s most beloved and the world’s most problematic doll. BARBIE. How did this little lady change the narrative from being viewed as a vapid, one dimensional, out of date toy with flatlining sales in the 2000’s, to cultural phenomenon and valid lifestyle choice in 2023.

    The devil works hard but the Barbie brand and marketing team work harder.

    Tangents include but are not limited to why Miranda recommends wearing hand puppets to music festivals, the state of Kylie’s Hokas, the kookiest Barbie’s on the market and what kind of degenerate Barbie’s we think we would be.


    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn

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    44 mins
  • Emojis x Tropicana
    Oct 23 2024

    A deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales.

    Strap in! In this episode Miranda takes us on a journey through the secret lives of emojis. From their birth in Japan, to their rise in popular culture and how different generations use them to communicate, these critters really are a central part of modern day communication.

    Kylie takes down Tropicana Juice and their 2009 rebrand disaster, one of the most famous, and expensive, rebrand fails in modern history. How did they get it so wrong and what can we learn?

    Tangents include but are not limited to why google would think to put cheese under the patty on their burger emoji, why Gen X are always forgotten and our incredibly underwhelming internship tasks.

    Due to popular demand (one person - our Studio Manager) we have added a segment! A personal make and break in which it is revealed that neither Kylie or Miranda have a shred of car pride, Miranda deals with a multi-generational stinkbug family and Kylie overthinks her buggy tour outfit.

    Research links:

    https://medium.com/@agzmn/the-making-of-apples-emoji-how-designing-these-tiny-icons-changed-my-life-16317250a9ee

    https://www.wired.com/story/guide-emoji/

    https://unicode.org/emoji/emoji-proposals-status.html

    https://www.moma.org/magazine/articles/998

    https://emojitimeline.com/



    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn

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    49 mins
  • Obama's Poster x Women's Network
    Oct 9 2024

    How did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing a logo for a women’s network?

    This week Kylie dives into the glory days of 2008 and the presidential election that saw Barack Obama become the first African-American president in U.S. history. Specifically how a poster by street artist Shepherd Fairey managed to capture the mood of the moment, ‘go viral’ on a new technology called social media, and ultimately influence the election.

    Taking it low brow, (so low in fact, we gave out our very first content warning!) Miranda explores the Women’s Network logo that got Australia talking… let’s just say, the designers probably should have taken a quick visit to genitalsornot.com to give it the once over.

    Side tangents include but are not limited to 2008 era Facebook and the blight on society that is Facebook memories, Kylie seeing things she didn’t want to in a piece of coral and Miranda manages to bring up Havianas yet again.

    Links:

    Obama/ Shepherd Fairey

    https://medium.com/fgd1-the-archive/obama-hope-poster-by-shepard-fairey-1307a8b6c7be

    https://obeygiant.com/

    https://obamapostermaker.com/

    https://npg.si.edu/blog/now-on-view-portrait-barack-obama-shepard-fairey

    https://en.wikipedia.org/wiki/Shepard_Fairey

    https://edition.cnn.com/2024/08/16/politics/kamala-harris-forward-shepard-fairey/index.html


    Women’s Network

    https://amp.theguardian.com/australia-news/2022/mar/15/australian-pms-department-drops-widely-mocked-phallic-womens-network-logo

    https://www.pmc.gov.au/news/statement-departments-womens-network-logo

    https://genitalsornot.com/



    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn

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    42 mins

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