• Innovation Series Part 1 - Desirability

  • Sep 13 2022
  • Length: 36 mins
  • Podcast

Innovation Series Part 1 - Desirability

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  • Summary

  • The most accurate way to find what you want is to define what you don’t want.

    The first step of driving innovation is desirability, according to Kurt Baumberger, EVP, Strategy & Innovation at Shadow Soft. The blueprint to innovation can be achieved leveraging a logical framework for moving fast and delivering a minimum viable product to test in the market.

    This is Part 1 of 3 with Kurt discussing how innovation can be developed in your company strategy.

    Join us as we discuss:
    Using an ethnography to identify pain points
    Steal like an artist
    Selecting a group of innovators



    Reference material: Innovation Navigation: How To Get From Idea To Reality In 90 Days 
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