In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .

Alexandra emphasizes that anyone can create memorable brand names with the right approach.

She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.

Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.

Tune in for practical tips on how to create brand names that stick!

ShannaRea Dennis is an expert in "rebranding".

In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.

We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.

This episode is a must for anyone involved in or seeking to undertake a rebrand soon.

In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.

Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.

If you want help punching up your brand positioning, this episode is not to be missed.

Level up your understanding of experience design with this enlightening episode.

Brands are more than just logos and fonts.

They are experiences from which consumers formulate meaning.

In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.

We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

How does brand interact with the discipline of marketing?

In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.

With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.

Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.

In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.

Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.

Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!

What are the strategies propelling the world’s top 181 brands to the pinnacle of global success?

In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb.

She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance.

Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders.

This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers.

If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen!

Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb!

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**Limited Time Offer**

Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies.

Visit the link below and enter code ‘JUSTBRANDING’ for 10% off.

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Enjoy!

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.

Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.

We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.

Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.

This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.

Sick of long winded brand building processes that take months and loose momentum?

Then you need to know about "Brand Sprints"!

In this 'scrappy'(!) episode we jump into the magical world of sprinting.

We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days.

We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them.

Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!