At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?

In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves.

Paul is a writer, producer and director whose credits include Blackadder and Mr Bean.

He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.

In 2015, he received an OBE for his services to advertising and the creative industries.

02:24- Paul's Journey into Advertising

05:33- Early Career and Breakthroughs

09:01- Directing Commercials and Building a Reputation

20:14- The Walkers Crisps Campaign

25:47- Celebrity Endorsements in Walker's Ads

26:09- The Power Struggle with Supermarkets

28:15- What Makes a Good Client?

29:58- The Evolution of the Gary Lineker Campaign

31:58- The Importance of Continuity in Advertising

36:10- The Changing Landscape of Advertising

42:06- From Ads to Feature Films

45:11- Advice for the Next Generation

48:19- Reflections and Future Outlook

Discover how to connect with your customers online with our Digital Marketing Course

Interested in watching one of Paul’s movies? Check them out here

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Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM

Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk

We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good?

In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive.

Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business.

02:25 Defining Inclusivity in Business

03:58 Challenges and Misconceptions in Diversity

06:55 Practical Steps for Inclusivity

10:57 Leadership and Inclusivity

17:09 The Cost of Ignoring Inclusivity

22:59 Real-World Examples and Stereotyping

26:23 Gender Pay Gap and Organisational Accountability

27:33 Creating Fair and Equitable Workplaces

27:59 Inclusive Hiring Practices

29:23 The Importance of Leadership in Inclusion

30:17 Employee Advocacy and Organisational Response

31:00 Personal Experiences with Leadership

36:12 Balancing Work and Personal Life

44:45 Recruitment Strategies and Positive Action

48:16 Looking Forward: Future Goals and Reflections

50:45 Conclusion and Final Thoughts

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All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo Media

Welcome to 'all about business' with me, James Reed.

Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.