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Episode Summary:
In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist.

Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles.

This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice.

Timestamps:
00:02 - Welcome & Free Webinar Reminder
01:22 - The Fear of Losing Your Therapist Identity
01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist
03:37 - How Coaching Expands Your Skill Set and Impact
04:11 - Actionable Steps to Embrace Both Roles Confidently
05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach”
06:31 - Series Wrap-Up & Encouragement to Get Started

Key Takeaways:

• Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles.
• Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist.
• Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well.

Category:
Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth

Keywords:
Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings:
https://thelizfernandez.com/email

Connect with Liz:
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez

Register for My Free Webinar:
Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching:
Book a Consultation

Join the Therapist to Coach Collective:
Learn More

Episode Summary:
In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics.

Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services.

Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity.

Timestamps:
00:04 - Welcome & Free Webinar Reminder
01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical?
03:37 - Reframing Marketing as an Invitation to Serve Your Community
05:38 - How to Ethically Promote Your Coaching Services
07:42 - The Power of Reconnecting with Your Purpose
09:29 - Creating Value-Driven Content & Practical Marketing Tips
10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical.
• Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell.
• Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic.

Category:
Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion

Keywords:
Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies

Join Our Email List for Updates, Resources, and Offerings:
https://thelizfernandez.com/email

Connect with Liz:
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez

Register for My Free Webinar:
Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching:
Book a Consultation

Join the Therapist to Coach Collective:
Learn More

Episode Summary:
In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how these fears often stem from a lack of understanding of the differences between the two roles and emphasizes the importance of setting clear boundaries and expectations.

Liz explains that therapy and coaching are distinct yet complementary services. Therapy focuses on healing and processing past experiences, while coaching is future-oriented, emphasizing goal setting and personal transformation. She provides practical advice on how to maintain ethical clarity, including using solution-focused approaches and leveraging transferable skills like motivational interviewing and cognitive-behavioral techniques in coaching. Additionally, Liz offers actionable steps to create a clear comparison document and establish separate contracts to ensure transparency and protect your practice.

If you’ve ever felt nervous about navigating the ethical boundaries between therapy and coaching, this episode will provide the reassurance and guidance you need to feel confident in offering both services.

Timestamps:
00:01 - Introduction & Free Webinar Reminder
01:48 - The Ethical Concerns Therapists Have About Coaching
02:41 - Understanding the Differences Between Coaching and Therapy
04:17 - How to Use Solution-Focused Approaches in Coaching
06:46 - Actionable Steps for Maintaining Ethical Clarity
09:06 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Therapy vs. Coaching: Therapy focuses on processing the past, while coaching is about future goals and solutions. Understanding these differences helps set ethical boundaries.
• Practical Skills Transfer: Techniques like motivational interviewing, reflective listening, and positive psychology are easily adaptable to coaching.
• Action Steps for Clarity: Create a comparison document outlining the scope of therapy and coaching, and use separate contracts to protect yourself legally and ethically.

Category:
Therapist to Coach, Ethical Considerations, Business Boundaries, Coaching Strategies

Keywords:
Therapy vs. coaching ethics, therapist coaching boundaries, coaching business legality, ethical coaching practices, solution-focused coaching, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings:
https://thelizfernandez.com/email

Connect with Liz:
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez