Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.

RACHEL ALLENE:
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00:00 - Introduction
00:28 - Meet Rachel
01:24 - Rachel's Background & Fun Facts
07:03 - Rachel's Entrepreneurial Journey
13:20 - The Importance of Persistence in Entrepreneurship
17:23 - Free Profit Planner
18:06 - Hurdles Rachel Faced as a Product Shop Owner
26:12 - Seeking Joy in the Midst of Grief: Rachel's Story
30:51 - Balancing Vulnerability and Privacy Online
39:23 - Creating a Supportive, Engaged Community
45:02 - The Simple Power of Serving Your Community

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THE AWAKENING:
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Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.

If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.

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THE AWAKENING:
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90-Day Profit Planner
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We had the pleasure of speaking with Meredith Cancilla, CEO and Founder of Quixotic Design Co. Meredith is a powerhouse in the branding and design space, helping women entrepreneurs build industry-leading brands with Quixotic's signature, results-driven branding process.

We delved into her inspiring journey from a creative child to a successful business owner, discussing the pivotal moments that shaped her career. Meredith shared invaluable insights on the importance of client experience, the art of creating a cohesive brand, and the strategies that have kept her booked out and in demand.

We also explored the nuances of building passive income streams and the dedication required to make them successful. This episode is packed with actionable advice for anyone looking to elevate their business and brand.

QUIXOTIC DESIGN CO:
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THE AWAKENING:
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90-Day Profit Planner
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Feeling burnt out by the constant content creation? We hear you.

More often than not, running a business in this digital age means marketing and selling online. And that means creating content. Much of the conversation around content creation tends to be, "I'm tired of always creating content" or "I'm frustrated that my content isn't converting" or "When will I ever get off this content creation hamster wheel?!"

We've been there! Which means we totally understand the frustration, doubt, and stress of it all.

Today we're discussing content creation in a new light, offering fresh insights and new perspectives, and sharing our experiences in an effort to help you not only feel less alone but fall in love with content creation again.

An Overview of the Episode:

• The love-hate relationship with content creation
• The importance of blending creativity with strategic thinking
• Finding joy in the process
• Depth over vanity metrics!
• Your influence as a content creator
• How your work can have a lasting impact beyond your lifetime
• The power of nurturing your existing community while seeking growth

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THE AWAKENING:
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90-Day Profit Planner
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In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.

A High-Level Overview of the Episode:

• The significance of humility in entrepreneurship
• Reasons why entrepreneurs may isolate themselves
• The balance between setting boundaries and being accessible
• The importance of learning from every opportunity, even challenging ones
• How to remain open to networking and collaboration
• The role of communication in building trust with clients and peers
• The ongoing journey of personal and professional growth
• Encouragement to embrace learning as a lifelong endeavor

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In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.

Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.

Key Topics Discussed:

• Importance of learning to make friends with pain in entrepreneurship
• The significance of influence over manipulation in sales
• Don's journey into entrepreneurship and the businesses he has built
• The role of communication and rapport in sales success
• Practical tips for improving sales skills, including using the DISC assessment
• Stories of competing for contracts and the importance of asking for the business
• The value of follow-up in sales and fostering long-term relationships with clients
• Don's approach to sales and the hot, warm, cold list strategy for managing leads
• Lessons learned from Don's experiences in sales and business development
• The impact of persistence and communication in achieving sales success

This episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!

Resources:
Don's Website
Don's Free Resource: Unleash Your Power, Double Your Sales
The Official DISC Assessment

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THE AWAKENING:
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90-Day Profit Planner
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What do you want for your life? And are you actually GOING for the things you desire?

In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.

In this episode, we discussed:

• The importance of believing in and pursuing your unique dreams
• Balancing "what's realistic" with what you innately desire
• Surrounding yourself with the evidence of what's possible
• Taking action to bring your dreams to fruition
• Defining what "more" looks like for you
• And more...

We hope you enjoy the episode!

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Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.

Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.

We're covering:

• Importance of infusing personality into content
• Human-centric marketing for building trust
• Evolving buyer behavior in the market
• Blend of short and long-form content
• Incorporating lifestyle content in marketing strategy
• Value of content variety for audience engagement

Resources Mentioned:
What is human-centric marketing? by Minderest
Our 2024 Marketing Trends Report

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