Are you looking to accelerate the growth of your business? Or perhaps you're looking to implement some growth hacks to turbocharge your product and/or service? If the answer is yes, you will love this week's episode.

His name is Tom Willis. Tom is the co-founder and Chief Marketing Officer of Lawpath — Australia's number one online legal platform that has helped over 250,000 small businesses across Australia.

After working at group buying business Spreets, he saw the power of combining marketing with tech to create explosive growth. This jet fuelled his interest in the tech space, and he went on to launch an online music tuition company as well as a Facebook community of over 250,000 followers.

Since then, he has won a slew of awards for his marketing genius, including being named finalist for the ADMA, Young Marketer of the Year, 2020 and Marketing Leader to watch in CMO 2020 and was the B&T 30 Under 30 marketing finalist. Tom also runs the online publication Marketing Trends, focused on what drives Australia's top marketers.

To add to his many accomplishments, Tom is also the marketing whiz at General Assembly. He has taught over 50 digital marketing courses and has provided bespoke workshops for leading national and global companies including Uber and the Commonwealth Bank.

In 2014, he met other aspiring entrepreneurs trying to solve a similar problem when together they founded Lawpath and today the business is responsible for starting 5 percent of all companies in Australia. His ultimate mission is to see small businesses succeed and break down the barriers to working for themselves and creating a livelihood. 

What You’ll Learn From This Interview:

1. How you can nurture relationships with other founders as a founder yourself, as well as how Tom met the current founders of Lawpath.

2. How Tom thinks of growth and has utilised growth hacks at Lawpath over the last 8 years to serve over 300,000 Australian businesses, and how is he is continuing to think about it over the next 18 months with current market conditions.

3. How you can intimately understand the different components (levers) of your business in order to successfully utilise growth hacking, as well as understanding which levers you can pull for maximum effect.

4. Some of the marketing challenges that startups are facing and Tom's advice on how they can overcome them.

5. How you can leverage all the data within an organisation to drive marketing efforts, including which metrics to look out for.

6. What Tom sees as the biggest marketing opportunity for Lawpath right now.

If you want to keep in touch with Tom, you can reach him on LinkedIn. If you'd like to learn more about Lawpath, you can do so on their website: https://lawpath.com.au/

Thank you for listening to this episode of The Ryan Tan Show. If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.