• Mallika Malhotra: Niching Down for Success in Branding and Entrepreneurship

  • Aug 16 2024
  • Length: 29 mins
  • Podcast

Mallika Malhotra: Niching Down for Success in Branding and Entrepreneurship

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  • Summary

  • In this episode I am joined by Mallika Malhotra to discuss the transformative power of niching down in business. Mallika, a seasoned brand strategist and niche expert, shares invaluable insights on the importance of targeting a specific market, focusing on data, and building a memorable brand.


    Learn how specializing can lead to increased profitability, recognition as an expert, and enhanced pricing power. Discover Mallika’s personal journey, from her corporate career in advertising with brands like L'Oreal, Oil of Olay and Clorox, to her entrepreneurial pivots, and how she became a confident mentor to female entrepreneurs.


    This episode is a goldmine for entrepreneurs striving for success through mindset enhancement and strategic focus.


    FOLLOW


    Malika Malhotra: @mallikamalhotra.co

    Website: https://www.mallikamalhotra.co


    Mallika also has a mastermind over the Fall of 2024, with the new cohort starting on the 16th of September 2024. Here's the link to get all the details: https://thebrandceo.com/mastermind?fbclid=PAZXh0bgNhZW0CMTEAAaZTjYlVB6Mt0BIIzCJpUJmR4nCK6R3HfTMO6tjYA4HJSa53dgvNmbwNxfE_aem_3vOtp0MudYgYOeFFLUJDsA


    Follow the podcast: @iwishiknewthatearlier_
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