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Marlene Sharp on Adapting Consumer Products into Original Content.
Jan 3 2021
Length: 50 mins
Podcast

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Marlene Sharp on Adapting Consumer Products into Original Content.

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Summary
By 2001, Power Rangers had generated over $6 billion in toy sales. Today, in 2021, Ryan Kaji of “Ryan’s World” has generated half a billion dollars in consumer product sales. Even with the seismic shifts in entertainment over the past two decades, the important link between consumer products and original content has remained constant.
Marlene Sharp has had a long career in adapting consumer products, especially toys and books, into TV series, films, and short-form narrative entertainment. Her work includes the likes of Sonic The Hedgehog, Postman Pat, and Paul McCartney’s kids’ book HIGH IN THE CLOUDS.

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