• Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

  • Jan 22 2025
  • Length: 28 mins
  • Podcast

Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

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  • Summary

  • Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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    In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.

    Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance.


    Topics discussed in this episode:

    • Why marketers save 70% of their time with automated optimization.
    • What makes cross-channel budget sharing more effective than platform silos.
    • How third-party attribution data drives better optimization than platform metrics.
    • Why clients see 400-500% ROAS improvement within months.
    • How account managers can handle twice the clients in less time.
    • What makes Shirofune's 1-hour onboarding and 2-month trial unique.
    • Why account complexity matters more than size for results.
    • What's driving the unstoppable shift to marketing automation.
    • How staying curious keeps marketers ahead of the curve.


    Links & Resources

    Website: https://shirofune.us
    LinkedIn: https://www.linkedin.com/company/shirofune-usa/

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/244r2dnh

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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