For the past 25+ years Steve DiMaggio has been involved in some form of the music industry. Steve started performing professionally at the age of 12, and by 21 had a record deal and moved to California. While touring during the early 2000’s, Steve started his career in MI retail sales at a local mom and pop shop in NJ. This eventually led to Steve accepting a position as a Sweetwater Sales Engineer in early 2006. (The Blue Diamond naming pays homage to the Sweetwater Bass Rd. training facility.) Within 18 months he became one of the top earning SE for his tenure and went on to be part of Sweetwater University. He mentored many of the senior Sales Engineers and management now running the show at Sweetwater.

Steve decided to move back to NJ after he and his wife had their first child. Together they started a wedding film company, Color Room Films. This company ran strong doing close to 100 weddings a year, strictly on Red Digital Cinema cameras until 2020.

2020 opened up the opportunity for Steve to return to Sweetwater, this time as a Vendor Village associate for McFadden Sales. Since then Steve has constantly pushed the limits of what training should be. He regularly involves Sales Engineers, management and talent in his training materials which makes them incredibly impactful. As other sales representatives and brands have reached out to him to see if he could develop training materials for them, he realized there was a need he could fill. Blue Diamond Media Consulting was started March 2023 to fill that need.