• Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world

  • Oct 17 2024
  • Length: 21 mins
  • Podcast

Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world

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  • Summary

  • On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media.

    They discuss:

    - Scotland as a buzzing, competitive PR hub delivering outcomes for global brands

    - Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business

    - The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech

    - Imperfection in the journey to growth

    - Talent as the engine to a business and the importance of creating a culture of trust and empowerment, with strong communication at the core

    - The IoD offering a network of like-minded business owners and as a source of professional development around company direction

    Presented by Sarah Waddington and Stephen Waddington

    For more information visit https://www.wadds.co.uk/
    With thanks to our production partners at What Goes On Media
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