Have you ever felt that knot in your stomach when faced with a new idea that challenges everything you’ve believed?

Social change is inevitable, but it often brings discomfort and resistance. And when you're fighting for a social movement, it can feel impossible trying to fight "against the grain" and change people's ways, thoughts or beliefs. In this episode of Brain Blown, we’ll explore how emotions inevitably overpower rational thinking (contrary to popular belief) and the implications it causes. We’ll delve into the neuroscience behind our resistance to change and discuss the powerful 25%-claim from Centola.

Join us as we navigate these complex dynamics and uncover what it truly takes to inspire change in our society

Look out for more mini-episodes on this topic in the coming weeks!

And a friendly reminder for new listeners, November & December are our off-months for planning and holidays. After a few more episodes in October, we'll see you back in January!

For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!

If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

We'd love to hear from you.

REFERENCES

• The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam
• The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute
• The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara
• Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey
• The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost
• Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang, Maike Veismann, Abhishek Banerjee & Burkhard Pleger
• The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge
• Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach
• The Neuroscience of Pleasure and Happiness By Luciano Marinelli
• A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes
• Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon
• Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz
• What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson
• Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

• "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren
• "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do
• "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn
• "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett
• "Mind the Gender Gap" Gina Rippon
• "Change: How to Make Big Things Happen" Damon Centola