After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift towards athlete-centered campaigns, and the strategic planning required for events like the Olympics and World Cup.

The conversation also highlights the role of humor in advertising, the changing landscape of viewership with platforms like Peacock, and the opportunities for local businesses to capitalize on these events.

00:00 Introduction to Today's Episode
00:50 The Impact of the Olympics on Marketing
01:17 Athlete-Centered Campaigns
02:17 Humor and Fun in Olympic Ads
03:19 The Role of Streaming Services
04:56 Consumer Behavior and Urgency
06:27 Social Media and FOMO
13:20 Local and National Marketing Opportunities
15:55 Planning for Future Events
21:47 Real-Time Marketing Strategies
26:49 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

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About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

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Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons.

Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns.

00:00 Introduction to Holiday Campaigns
01:20 Planning for Retail Holiday Campaigns
02:59 Service-Based Businesses During Holidays
03:38 Post-Holiday Advertising Strategies
05:03 Understanding Consumer Behavior
06:45 Seasonal Campaigns and Financial Clients
08:26 Advertising Budgets and Bidding Systems
12:20 Optimizing Ad Spend During Peak Times
19:03 Holistic Campaign Strategies
29:17 Competing with Big Retailers
30:57 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios.

The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals.

0:00 Introduction to Instagram Trends and Analytics
01:13 Instagram Carousel Updates: Impact and Opinions
03:18 Exploring the New Instagram Features
12:40 Instagram's Shift to Portrait Aspect Ratio
22:44 Instagram Metrics: Views vs. Followers
32:54 LinkedIn's Unique Approach to Engagement
35:47 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/