In this episode, Ben and Kristen unpack one of the most overlooked foundations of successful outbound sales: clear, intentional messaging and a dialed-in ideal client profile. If you've ever felt like your outreach just isn’t landing—or you’re attracting the wrong types of clients—this episode is your roadmap to getting it right.

🎯 Topics include:

• How to actually define your ideal customer (not just say “accidental landlord”)

• Aligning your operations and sales promises

• Using customer feedback to refine your messaging

• Why your postcard didn’t work—and how to fix it

• Tiered service models for different client types

• And yes... why ChatGPT won’t save your sales strategy (without the right input)

Whether you’re new to outbound or refining your process, this episode is packed with real talk, practical insights, and a few spicy rants.

Outbound can feel like a black hole of “it depends,” so we’re clearing things up. In this episode of Outbound On Air, Kristen Lopez and Ben Smith tackle the most frequently asked (and secretly dreaded) questions about outbound strategy.

💥 Do you really need outbound? 💸 How much should you spend? 🌍 Should you hire stateside or global? 📬 What campaigns actually work (and which ones flopped)?

We’re serving up honest answers, creative ideas, and a few hilarious fails—from dollar-bill cookies to pun-filled plant deliveries. Whether you're building your first outbound plan or refining what’s already in motion, this episode is your cheat sheet to doing it smarter—and with way more confidence.

In Episode 3 of Outbound On Air, Ben Smith and Kristen Lopez dive into the reality of sales—rejection, failure, and the mindset shifts that separate top closers from the rest. Learn how to stay resilient, reframe rejection, and turn every “no” into a stepping stone for success. They’ll break down real-world strategies to push through slumps, keep momentum, and master the numbers game in outbound sales. If you’ve ever struggled with rejection or hit a dry spell, this is the episode that will get you back in the game.

🎧 Listen now and level up your sales game!