• Part 3 John Davidson

  • Jan 28 2024
  • Length: 30 mins
  • Podcast

  • Summary

  • Having heard from the Futuro team about a future direction; plus Callum Swanston about ways to understand the wider travel market; I present an introduction to wider consumer trends and the underlying behavioural science. By understanding wider trends and behavioural science, we can avoid being data rich and solution poor.

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