The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, offering advice on leveraging platforms like LinkedIn and YouTube effectively. The hosts and McKenty also touch on mental health, productivity, and the impact of online cynicism. They emphasize the importance of pragmatism in marketing and the power of being visible to seize opportunities.
Key Takeaways
Building a strong personal brand requires visibility and understanding platform algorithms.
Balancing artistic expression with commercial demands can be challenging but necessary for success.
Visibility often leads to opportunities, even more than merit alone.
Algorithms are proxies for audience feedback, emphasizing content that engages viewers.
Pragmatism in marketing is crucial; idealism can hinder success.
Personal branding on platforms like LinkedIn and YouTube involves tailoring content to fit platform norms and audience expectations.
Understanding the incentives of the system and being adaptable can enhance marketing efforts.
Mental health and productivity are important considerations for online creators.
Show Links
Visit Finn McKenty website
Connect with Finn McKenty on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
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Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/