Profound

By: John Willis
  • Summary

  • Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).

    © 2025 Profound
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Episodes
  • S5 E3 - Joseph Enochs – DeepSeek, Emergent Behavior, and the Future of Intelligence
    Feb 3 2025

    In this episode, I talk with returning guest Joseph Enochs about the artificial intelligence (AI) world and its implications for businesses and innovation. A major highlight of the conversation is an analysis of DeepSeek, an open-source AI model developed by a Chinese company. Joseph explains how DeepSeek and similar models demonstrate that AI development is becoming increasingly accessible globally. With only a fraction of the computing resources used by giants like OpenAI and Meta, DeepSeek has replicated the performance of cutting-edge models like GPT-4. This, Joseph notes, is a clear example of how creativity and resourcefulness can overcome technological constraints, further accelerating the democratization of AI.

    The conversation also dives into emergent behaviors, where AI models demonstrate the ability to reason about new and unseen data, similar to human problem-solving. Joseph discusses critical benchmarks like GPQA (Google-Proof Question Answering) and the ARC Prize, which measure these capabilities. He highlights how modern models use reinforcement learning to develop reasoning skills, making them capable of tackling complex tasks at an unprecedented level of sophistication.

    We also touch on practical business considerations, such as how organizations can evaluate AI models for cost-efficiency and task-specific performance. Joseph advises leaders to use AI-driven frameworks to determine when to invest in high-cost, high-performance models like GPT-4 Omni versus smaller, fine-tuned models for less complex problems. He underscores that open-source innovations will continue to push costs down and improve accessibility for businesses of all sizes.

    The discussion wraps up with a reflection on the importance of knowledge sharing, applied research, and collaborative learning to accelerate the adoption of AI in solving real-world problems.

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    54 mins
  • S5 E2 - Laksh Raghavan - Multidisciplinary Thinking in Complex Systems Part 2
    Jan 21 2025

    In this episode, I continue my conversation with Laksh Raghavan, a cybersecurity leader and systems thinker, diving into profound insights on applying multidisciplinary approaches to organizational challenges. Picking up from Part 1, this discussion illuminates the principles of W. Edwards Deming and other thought leaders in fostering organizational reliability, productivity, and innovation.

    The episode opens with a discussion on Herbert Simon's "satisficing" and its organizational implications. Laksh emphasizes how businesses like McDonald's excel by prioritizing reliability over perfection, ensuring consistent experiences across global markets. He connects this to Deming's principles of variation reduction, explaining how psychological perceptions of quality—rather than objective measures—often dictate success. This theme extends to companies like Apple, which masterfully align human psychology with technological precision to command premium loyalty and profits.

    We also explore behavioral science's role in technology and consumer behavior, from Uber's elimination of uncertainty in ride-hailing to Google's laser focus on search quality. They highlight the importance of understanding human psychology when solving organizational problems, as demonstrated by the famous "elevator mirrors" anecdote from Manhattan skyscrapers. Laksh masterfully ties these insights to modern developer productivity, arguing that reducing psychological friction, rather than merely optimizing technical processes, leads to sustainable performance improvements.

    The conversation crescendos with a deep dive into systems thinking, advocating for leadership frameworks that address interconnected "messes" rather than isolated problems. Laksh shares the vital role of education and storytelling in cultivating systemic thinking within organizations, drawing parallels between Deming’s teachings and modern challenges in cybersecurity and software delivery.

    You can learn more about the Cyb3rSyn community and join through the following links below:

    https://www.cyb3rsyn.com/

    https://www.cyb3rsyn.com/p/announcing-cyb3rsyn-labs

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    36 mins
  • S5 E1 - Laksh Raghavan - Multidisciplinary Thinking in Complex Systems Part 1
    Jan 14 2025

    In this episode of The Profound Podcast, I welcome back cybersecurity expert and systems thinker Laksh Raghavan. Laksh explores how multidisciplinary thinking bridges the gap between theory and practice in solving complex problems.

    The discussion begins with Laksh's professional journey, highlighting his early dissatisfaction with conventional consulting and his pivot toward systems thinking and complexity science. Inspired by figures like Kurt Lewin, Charlie Munger, and Russell Ackoff, Laksh outlines his approach to integrating insights from diverse disciplines to better address both technical and socio-technical challenges.

    A central theme of the episode is multidisciplinary thinking, which Laksh describes as synthesizing insights from various fields—physics, psychology, and economics—to build a latticework of mental models. He compares this process to what Charlie Munger advocated for in investing, but applies it internally to organizational design and problem-solving.

    We delve into foundational concepts like epistemic humility, the "blind men and the elephant" parable, and the challenges of communicating complex ideas to diverse audiences. Laksh critiques what he terms the "Silicon Valley syndrome," where reductive technical solutions often miss the human elements integral to sustainable success. Examples like Elon Musk's organizational strategies and the "doorman fallacy" underscore the need to see systems as adaptive and human-centered.

    Laksh also highlights the importance of psychological insights in addressing organizational and cybersecurity challenges. He emphasizes education reform and the joy of learning as critical to fostering creativity and resilience in individuals and teams.

    The conversation concludes with reflections on W. Edwards Deming's principles and their relevance to modern organizations, particularly in viewing systems holistically and embracing uncertainty. Laksh's current work with Cyb3rSyn embodies this vision, aiming to create environments where multidisciplinary learning thrives.

    You can learn more about the Cyb3rSyn community and join through the following links below:

    https://www.cyb3rsyn.com/

    https://www.cyb3rsyn.com/p/announcing-cyb3rsyn-labs





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    38 mins

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