In this episode of Pros and Conversations, host Peter Reynolds and co-host Damon Adachi dive into the fascinating world of science-based entrepreneurship with the co-founders of Winter Light Labs, Maria Yancheva and Jordan Ponn.

Discover how their innovative technology analyzes speech to detect and track cognitive health issues like Alzheimer's and Parkinson's, and its potential to transform the lives of millions of people around the world.

Learn about specific challenges facing science-based start-up, including how marketing plays a critical role in humanizing technology and building trust with investors and the public.

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Host Peter G. Reynolds and Damon Adachi celebrate the success of Season 2 of Pros & Conversation and give a sneak peek into what's in store for Season 3!

Support the show

Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support

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In Part 2 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi continue demystifying Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton www.SheKnowsSEO.co

How can businesses use keywords to optimize their website effectively? Guest Nina Clapperton highlights the importance of having a blog associated with your profession to generate more keywords that Google can recognize and to showcase your qualifications and expertise.

Nina then walks listeners step-by-step through her process of monetizing her blog with affiliate marketing, identifying keywords and the power of Question-Based Keywords, which targets the questions asked of Google by consumers - a particularly effective strategy in the growing world of home devices that rely on voice search (Google Home, Amazon Echo, etc).

If you missed Part 1, you can find it here!
https://www.buzzsprout.com/1985155/13940883

Support the show

Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support

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We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1

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