This week on the Next Step Podcast, we're diving into an area that is crucial for your business growth: lead generation using the power of quizzes to understand your audience and call out your ideal clients.

It's about making your audience feel seen, heard, and understood, setting the foundation for a lasting relationship.

To do that, I am interviewing the Quiz Queen herself, Catherine O'Leary, who is joining us to unravel the secrets behind crafting quizzes that not only attract but also convert. Catherine speaks from her three decades in market research and consumer insights, aimed at helping you connect with your ideal clients like never before.

If you're curious about how a well-designed quiz can transform your client connection strategy, this episode is a goldmine. Let's take Catherine's expert advice to heart, and start crafting quizzes that not only engage but also empower our clients to take that next crucial step with us.

Topics We Covered:

• Catherine shares her journey from corporate market research to become an indispensable asset for entrepreneurs looking to hone in on their client connection strategies.
  
  
• Understand the difference between market research surveys and quizzes to determine which one is best for your business
  
  
• Learn why starting with the end in mind and working backwards is crucial in quiz design, ensuring every question aligns with the ultimate goal of your quiz.
  
  
• Tips on creating a compelling quiz hook and the significance of addressing your clients’ needs in their language, ensuring clarity over cleverness to resonate with your audience.
  
  
• Catherine highlights the importance of making quizzes a reflection of your personality and brand, ensuring consistency and authenticity in client interactions.

This episode with Catherine makes it clear that the right quiz can be a game-changer in how you connect with and convert your audience. Her wisdom peels back the layers on how strategic questioning can bring you closer to understanding and serving your clients better, ultimately paving the way for sustainable business growth.

Connect with Catherine:

Facebook - https://www.facebook.com/colireland/

Instagram - https://www.instagram.com/catharineoleary/

LinkedIn - https://www.linkedin.com/in/thequizqueen/

Links mentioned in this episode:

Catherine's Quiz: https://quizformybiz.com/

The High Achiever's Diagnoistic: https://alisonleighsimmons.com/quiz