Reputation Matters

By: Mitu Samarnath Jha & Anupam Gupta
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  • Summary

  • Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
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Economics Leadership Management
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Episodes
  • Controversial Advertisements

    Controversial Advertisements
    Oct 23 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Work Culture and Corporate Reputation

    Work Culture and Corporate Reputation
    Oct 7 2024
    This episode of Reputation Matters, explores the intricate relationship between work culture and corporate reputation. Host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy delve into the nuances of how work culture can serve as the DNA of an organization, influencing its reputation and success. Discover the top drivers of reputation, the impact of generational shifts, and the fine line between empathy and accountability in corporate crises. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Environmental Sensitivity

    Environmental Sensitivity
    Sep 5 2024
    This insightful episode of "Reputation Matters" focuses on corporate crises with two major case studies: Essar and Coca-Cola. Host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting dissects how these companies navigated environmental challenges and the lessons learned. Discover the intricacies of crisis management, the role of public perception, and the importance of being an environmentally responsible organization. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins

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