Restaurant & Bar Marketing

By: Erik Shellenberger
  • Summary

  • THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense approach, Shellenberger cuts through the BS with refreshing honesty and raw insight. Drawing from years of experience in the trenches of the hospitality industry, he reveals the hard truths about what really works when it comes to marketing your restaurant or bar in our modern online age. Forget the fluff and filler—this approach is all killer content, delivered with a punch. Shellenberger’s entertaining style will keep you engaged from start to finish, while his practical advice will empower you to take control of your marketing efforts and drive real results. Whether you’re a seasoned restaurateur or a newbie bartender, this book is your ticket to success in an industry where only the strong survive. Get ready to revolutionize your marketing game to be found first by hungry people and stay ahead of the competition. Don’t waste another minute on ineffective strategies that benefit no one except the guy selling them. Welcome!
    Copyright 2024 All rights reserved.
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Episodes
  • Handling Nightmare Yelp Reviewers | The worst of the worst Yelpers
    Sep 30 2024

    In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares a hilarious yet eye-opening account of a nightmare Yelp reviewer targeting one of his clients, La Antica Pizzeria de Michele in Hollywood, California. Erik dives into how to handle serial complainers, like Alexander Mendoza, who leave multiple one-star reviews and often seek free meals. Learn actionable tips on reputation management, responding to reviews, and how to protect your business from damaging false claims on Yelp and Google. Whether you're a restaurant owner or a marketing professional, this episode provides valuable insights into combatting difficult reviewers while maintaining your reputation.

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    28 mins
  • We explore the country's most unique restaurants and bars - Part 1
    Sep 26 2024

    Join us on an epic 3-month RV road trip from Scottsdale, Arizona, to San Diego, California! Join us as we explore the country's most unique restaurants and bars starting with the California coast, with stops in Yosemite, San Francisco, Malibu, Newport Beach, and more. From tiki bars like Smuggler’s Cove to hidden gems like Mothership, and top picks like Born and Raised, discover the incredible places we visited. Watch as we dive into the most interesting spots, including speakeasies, fine dining, dive bars, and must-visit coastal restaurants. Don't miss out on this adventure and let us know where we should head next!

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    10 mins
  • Google Algorithm Changes 2024: Why Your Restaurant & Bar Impressions Are Dropping | SEO Tips
    Sep 23 2024

    Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik explains how Google’s new measurement rules, from impression counting to get directions clicks, are affecting everyone in the industry.

    In this episode, you’ll learn:

    • Why your Google Business Profile impressions are dropping and what it means
    • How Google’s algorithm changes in 2024 impact search visibility for restaurants and bars
    • Why accurate tracking of clicks and impressions is essential for your SEO strategy
    • What changes you need to make to stay ahead in Google search results
    • How AI is taking over and why Google could lose 25% of its search volume by 2026

    For more SEO insights and AI marketing strategies, visit Bar Marketing Basics and scan your business for free!

    Subscribe for more expert marketing tips for restaurants and bars, and stay updated on the latest trends in Google and AI!

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    9 mins

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