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Sell With Authority

By: Predictive ROI
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  • Summary

  • The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
    Copyright 2021 - Predictive ROI
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Episodes
  • How to Grow Your Agency Through Community and Collaboration, with Jay Owen

    How to Grow Your Agency Through Community and Collaboration, with Jay Owen
    Jun 26 2024

    I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation.

    Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by focusing on how we help our clients grow as the catalyst for our own success.

    By leaning in to assist our audience, right-fit prospects, and clients, we can guide them through their most pressing business issues, challenges, and roadblocks. When we help them achieve their most vital priorities, remarkable things happen for them — and for us.

    Jay’s mission, shared by his team, is to help others grow their businesses because when we do that, good things happen. Jay has a vision for assisting other agency owners in overcoming the persistent challenges we all face.

    Or — more candidly — those issues we repeatedly bang our heads against the wall over.

    If you take and apply the insights and wisdom Jay shares during this episode — you and your team can find new ways to lean into the recurring issues and challenges your clients face — and then — find new, helpful solutions your clients will value — and value you more in the process.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • How Jay scaled Business Builders from a small agency to a thriving enterprise
    • Internal leadership and management in navigating technological changes
    • Why outsourcing and a contract model can be the key to agility
    • The importance of maintaining core values during tough times
    • Why community and human connection are crucial in today’s business world

    Resources:

    • Website: https://businessbldrs.com/
    • LinkedIn Personal: https://www.linkedin.com/in/jayowen/
    • Instagram: https://www.instagram.com/jayowen/
    • Book: https://getjaysbook.com/
    • How to Build a Business that Lasts, with Jay Owen

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
    • Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
    • Order your free paperback or Kindle copy of our Book: Sell with Authority
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    37 mins
  • Email Writing Workshop, with Stephen Woessner

    Email Writing Workshop, with Stephen Woessner
    Jun 19 2024
    Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and then — monetize that position by creating a steady stream of right-fit prospects flowing into their sales pipeline. If learning proven strategies, tactics, and best practices to help you sell more of what you do aligns with where you want to take your agency — you’re in the right place. Today’s episode is a solocast — just you and me. I’ll take you behind the curtain into the content we created for an email writing workshop we delivered for Predictive ROI clients and then recently transformed into a new guide entitled “How to Write Effective Emails and Improve Your Open Rates.” The guide is so new that it hasn’t been added to our Resource Library yet. But — if you’d like a copy — just email me at stephen@predictiveroi.com and I’ll be sure to send it your way. During this episode — I’m going to share with you in full transparency our “Where to Begin” process for writing effective emails on behalf of our clients and as part of our own content strategy. How the content we create leans into the common questions we know our audience cares about. How our emails address the pain points we know our audience is feeling and how each message is designed to be helpful by sharing a relevant story. Honest — writing effective email content can be that simple. I look forward to your thoughts. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode is: How Box 1: What are the common questions you know your audience, clients, and prospects typically ask you when you’re spending time together?How Box 2: What are the pain points, business issues, roadblocks, and challenges you know your prospects are trying to overcome?How Box 3: What are the outcomes they desire the most — so that when they look back on the last year — they will feel like they made measurable progress?How Box 4: What are the strategies, tactics, and solutions you know will help make a difference in their business — if they only took the time to apply what they learned from you?How Box 5: And lastly — what is a relevant story you can share that packages all of that into an easily digestible piece of content…an email? Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals.Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.comVisit our newly expanded Resource LibraryJoin us in our free How to Fill Your Sales Pipeline Facebook GroupStephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/Order your free paperback or Kindle copy of our Book: Sell with AuthorityBuild a Better Agency Summit 2024: https://agencymanagementinstitute.com/babasummit/
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    50 mins
  • How to close sales without closing, with Stephen Woessner

    How to close sales without closing, with Stephen Woessner
    Jun 12 2024
    Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and then — monetize that position by creating a steady stream of right-fit prospects flowing into their sales pipeline. If learning proven strategies, tactics, and best practices to help you sell more of what you do aligns with where you want to take your agency — you’re in the right place. Today’s episode is a solocast — just you and me. I’ll take you behind the curtain into what we call the “Help Me Understand” framework here at Predictive — and how we use it every single time we have a conversation with a prospective client. We use it every single time because the framework keeps us on track and focused on the most important thing during those meetings…the person we’re meeting with. This type of meeting is never about selling — and the last thing we ever want to do is look like we’re trying to close a sale. You don’t like when someone tries to close you so we would never suggest you try to “close” one of your prospects. Instead — the Help Me Understand framework sets the stage for a great business conversation where you ask helpful questions. Then — there’s some leaning in, peeling back the layers, asking more questions…and if you’ve applied the framework in full…your prospective client will ask you, “So — I’ve done all the talking. How do you think you can help us?” Honest — it can be that simple. I look forward to your thoughts. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode is: How Box 1: “Who you help” sets you and your prospective client for success because you’ll find out how focused they are or if they’re generalist.How Box 2: “What problems do you solve” will give you a glimpse into the strategies and tactics they consistently deploy to help their clients.How Box 3: “How does it work” will quickly show you if your prospective client has a methodology in place. Or — are they throwing spaghetti at the wall and hoping something sticks?How Box 4: “Top 3 Most Vital Priorities…” gives you permission to ask about their goals — the data points agencies always want to know, but few are bold enough to ask.How Box 5: “Roadblock in your way…” will peel back the curtain and show you the “back of stage” problems and constraints — and if you can solve them — holy bananas — you may have just won your agency a brand new client. Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals.Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.comVisit our newly expanded Resource LibraryJoin us in our free How to Fill Your Sales Pipeline Facebook GroupStephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/Order your free paperback or Kindle copy of our Book: Sell with AuthorityBuild a Better Agency Summit 2024: https://agencymanagementinstitute.com/babasummit/
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    48 mins
Leadership Marketing Economics
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